AUBURN, Ala. (RFD-TV) – Turkey supplies for the 2025 holiday season are projected to be lower, setting the stage for firmer prices heading into Thanksgiving.
Poultry economists note that poultry placements have lagged throughout most of the year, with both toms and hens down compared to 2024. While July egg sets ticked up one percent year-over-year, overall placements remain light, meaning fewer fresh birds will be available this fall. Frozen stocks are also below historical averages, suggesting tight supplies for the November holiday.
Wholesale fresh turkey prices are already trending higher. Small lot prices moved into the $1.55 per pound range in early September, up from last year’s levels, while larger buyers have held near $1.40 per pound under contracted terms. Analysts expect further increases as holiday demand builds and cold storage inventories are drawn down.
Adding to supply pressure is Highly Pathogenic Avian Influenza (HPAI). The U.S Department of Agriculture (USDA) reports that more than 195,000 turkeys have been lost to HPAI outbreaks since August, with wildfowl migration increasing the risk of further spread this fall. Following the loss of over 18 million birds to HPAI in recent years, turkey production has remained below average, and recovery has been slow.
Tony’s Farm-Level Takeaway: Farmers may benefit from higher turkey prices this holiday season, but risks from HPAI and limited poult placements could further strain the supply. Consumers should expect tighter availability and stronger prices for fresh and frozen birds at Thanksgiving.
Analysts say that while low-income households are facing financial pressures, other middle- and higher-income consumers are helping fill the gap for retail beef demand.
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