INDIANAPOLIS, Ind. (RFD-TV) — The American meat industry is working to build on Central America’s strong demand for U.S. red meat, a key topic at the U.S. Meat Export Federation’s (USMEF) annual conference taking place this week in Indianapolis.
Lucia Ruano, USMEF’s Central America representative, joined RFD-TV’s Market Day Report to share insights from the event and discuss what’s driving demand for U.S. beef and pork in the region.
Ruano highlighted the factors driving rising consumer demand, as well as how USMEF is engaging with buyers and consumers to strengthen awareness and loyalty for U.S. red meat products. She also discussed this summer’s Latin American Product Showcase in Guatemala, which brought together buyers from across the region. Ruano said the event demonstrated strong interest and readiness among buyers to expand purchases of U.S. beef and pork.
From Junior Heifer Shows to Mustang Magic competitions, the 23-day event brings together 4-H and FFA participants, livestock enthusiasts, and families to celebrate North Texas’ rich Western heritage.
