USMEF Names New Chair at Strategic Planning Conference

USMEF’s Jay Theiler discusses his leadership role in representing U.S. beef and pork and provides an update on this week’s conference in Indianapolis.

INDIANAPOLIS (RFD-TV) — The U.S. Meat Export Federation (USMEF), an organization focused on increasing profit opportunities for the American red meat industry, named Jay Theiler as its new chairman. The announcement came during the Federation’s strategic planning conference in Indianapolis.

Theiler joined us on Friday’s Market Day Report to discuss his new role and provide an update on the conference, which also included planning for international trade strategies and collaboration with producers, packers, and other stakeholders.

In his interview with RFD-TV News, Theiler shared a brief overview of his background, his experience in the red meat industry, and what led him to take on the chairmanship. He also discussed his priorities for the Federation, emphasizing the importance of supporting U.S. meat exports and maintaining strong relationships with global markets.

Theiler highlighted what sets USMEF apart from other trade organizations, noting its focus on connecting producers directly with international buyers and promoting long-term growth for the U.S. red meat sector.

Related Stories
Considering raising your own replacements instead of buying bred heifers? Three key factors to consider before investing capital.
Reliable, clearly graded middle meats still anchor demand; programs that deliver consistent eating quality and simple, confidence-building menus capture more repeat visits—and more value—back through the beef chain.
Plan for a cooler global trade market in 2026 with tighter margins on exports, potential rate shifts, and premiums for reliable deliveries into Asian and African growth markets.
George Baird, with the American Society of Farm Managers and Rural Appraisers (ASFMRA), joins us with updates on how this year’s rice harvest is shaping up.
Market analyst Kevin Huddleston said news of trade deals could rebound cotton prices in late fall, and producers need to be ready to strike deals.

LATEST STORIES BY THIS AUTHOR:

Farmland values remain stable, but weakened credit conditions and lower expected farm income signal tighter financial margins heading into 2026.
The White House is now preparing to restore an Endangered Species Act (ESA) rule from the first Trump Administration.
Jerry Cosgrove with American Farmland Trust explains why farmers and ranchers should start their estate planning now.
Elizabeth Strom of the American Society of Farm Managers & Rural Appraisers joined RFD-TV to provide the latest perspective on post-harvest business planning and cropland markets in the Midwest.
Dalton Henry, with U.S. Wheat Associates, joined RFD-TV to provide insight on what the pending trade frameworks may mean for American wheat growers.
Our friend Jake Charleston at Specialty Risk Insurance joins us for an industry update.