‘Vets to Cowboys’ Empowers Veterans to Embrace the Cowboy Way of Life

Co-founders Jeremy and Heather Clark share how Vets to Cowboys helps U.S. veterans build new skills, find community in cattle ranching, and discover new opportunities in agriculture.

GRAND BAY, ALABAMA (RFD NEWS) — Agriculture is becoming a meaningful path for many military veterans transitioning back to civilian life, offering both career opportunities and a sense of purpose. A new program aims to strengthen that connection by pairing veterans with experienced cattle producers for mentorship and hands-on ranching experience.

Jeremy and Heather Clark, founders of Vets to Cowboys, joined us on Monday’s Market Day Report to discuss their mission. Jeremy Clark, a retired U.S. Army Ranger, and Heather Clark launched the initiative alongside their cattle operation, C-4 Cattle Co.

In their conversation with RFD NEWS, the couple shared that their ranching journey began with a focus on raising cattle for their family and to meet their son’s dietary needs, while also recognizing the importance of encouraging younger generations to enter the ranching industry. That experience led to the realization that agriculture could provide a powerful outlet for veterans seeking a new direction after military service.

Through Vets to Cowboys, the Clarks connect veterans with seasoned cattlemen who provide mentorship and practical ranching opportunities. The program also emphasizes mental health support, highlighting the therapeutic benefits of working with livestock and spending time outdoors.

The Clarks say the program has received strong feedback from participants and supporters. They are now working on fundraising efforts to expand the initiative, including plans to purchase a mobile facility to bring training opportunities to veterans across the country.

LEARN MORE: www.bombassbeef.com/vetstocowboysinc

Related Stories
Farmer and retired colonial Joe Ricker joined us to highlight Ag Safety Awareness Program Week, share his work supporting veterans and farmers, and offer guidance on making safety a year-round priority on the farm.
Reed Marcum started hosting a toy drive in 2015. Since then, he has distributed thousands of toys across his home state of Oklahoma and in Texas and Arkansas. Now serving in the Army, Reed’s family and local 4-H chapter are running the event.
The Tennessee Department of Agriculture is helping connect veterans with resources to pursue careers in farming and agriculture.
Once a year, Army crew chiefs and Black Hawk mechanics undergo live aerial gunnery training—loading, firing, and practicing the teamwork they’ll need in real missions.
Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.
Today, we honor the courage, dedication, and service of the men and women of the United States Armed Forces by taking a closer look at their commitment and teamwork in action.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
Twisted Skillet’s Cantina Peanuts are a crispy bar snack made with raw Spanish peanuts, fried up with garlic, chile de árbol, and crunchy tortilla bits, creating a classic, savory Mexican “botana” or appetizer.
Ranchbot Monitoring Solutions provides remote water-monitoring technology to help ranchers manage livestock water more efficiently.
Jones Hamilton Company shares insights on herd health, efficiency, and innovation for cattle producers this year at NCBA CattleCon in Nashville.
Lewis Williamson with HTS Commodities discusses current farmer sentiment, trade considerations, and the market factors shaping the outlook for the upcoming planting season.
Student volunteers at the Fort Worth Stock Show & Rodeo are teaching visitors about agriculture through the FFA Children’s Barnyard ahead of the Junior Sale of Champions.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
The affable and unassuming international singing star Daniel O’Donnell is one of Ireland’s best known performers – from Australia to Alaska.