Wine Glass Ranch Blends Tradition with Holistic Stewardship in Nebraska

The fifth-generation operation is managing land and cattle with a long-term focus.

IMPERIAL, NEB. (RFD NEWS) — It’s Farm Family Friday during National Beef Month, and one Nebraska family is continuing a 140-year legacy in grain and cattle ranching.

At Wine Glass Ranch near the Colorado border, the Pribbeno family runs a fifth-generation operation that focuses on both profitability and stewardship.

The ranch manages roughly 30,000 acres of rangeland and cropland, using practices like high-intensity rotational grazing and no-till farming. Their approach also includes cover crops and a focus on how land management impacts cattle performance over time.

President and operations manager Logan Pribbeno says they view the operation as one system.

“In order to protect our land, we use a holistic thinking and systems approach. We like to think of this operation as a whole. We’re bit unique in that we use our cow herd on farmland extensively. So we like to look at our farming system and our ranch system as one together.”

The operation has also been recognized for its work, earning the 2025 regional Environmental Stewardship Award.

All month long, RFD-TV is highlighting beef producers who help feed families across the country and around the world.

READ MORE: May is National Beef Month!

National Beef Month Spotlight: Recipes
Lean Ground Beef, fresh parsley, and cumin are formed into meatballs and served in flatbreads for a light and fresh summer main dish.
Try this steakhouse favorite in a sandwich. Strips of steak served on a roll with crunchy romaine lettuce, parmesan cheese, and Caesar dressing.
A spicy sauce made with chili sauce and crushed red pepper flakes gives these Spicy Beef Back Ribs amazing flavor.
This quick and easy recipe puts a Southern twist on a Chinese staple with leftover Pot Roast and tinned buttermilk biscuits. Steaming these Southern-Style Beef Bao Buns on the stovetop only takes five ingredients and 30 minutes!

Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


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