Colorado State University opens state-of-the-art beef industry research hub

The National Cattlemen’s Beef Association gives us a glimpse at the university’s JBS Global Food and Innovation Center, a new building on Colorado State University’s campus that is providing students with a state-of-the-art learning experience -- all while giving back to their community. Students at that facility produce 20,000 beef sticks every week for the Colorado Beef Sticks for Backpacks Program.

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SC Ranch spans more than 7,700 acres and markets all of its beef within the state.
For producers, demand is strong, but drought, disease, and costs still shape supply.
USDA’s 2026 Food Price Outlook projects food prices rising 3.1%, with higher beef costs and falling egg prices shaping consumer trends.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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