Double Duty: Texas man cultivates ag excellence through his dual roles as a 5th-gen farmer & AgriLife agent

Embark on a journey through the heartlands of East Texas with Matthew March as he intertwines education, family legacy, and an unwavering love for the land into a vibrant tapestry of rural life.

Matthew March wears many hats each day — leading his family farm in Rosenberg, Texas; serving as a Texas A&M AgriLife County Extension Agent; and now, inspiring others across the state with his dedication to agriculture as a finalist in the Texas Farm Bureau Excellence in Agriculture contest.

However, his roots trace back to Fort Bend County, where the oldest part of the March Family’s farm was acquired by his great-great-grandfather in 1912. Born and raised in this agricultural haven, his connection to the land runs deep. His grandfather, the last full-time farmer in the family, left an indelible mark on Matthew’s journey. A Christmas gift of a heifer when Matthew was 12 years old set the stage for a lifelong commitment to agriculture.

For March, his role as a Polk County Extension Agent is more than a job or way to make ends meet. It is a calling. In his office, located just off U.S. Highway 59 in Livingston, he provides invaluable adult education and outreach to local farmers, ranchers, and landowners. His expertise — which spans the realms of cattle and forage production, horticulture crops, and the delicate balance of timber and wildlife management — makes him a guiding force in the local 4-H program as well as a catalyst for community and economic development.

Today, March is a fifth-generation farmer and rancher, who proudly manages the original family farm alongside his aunt. The family heritage lives on as they continue to raise cattle, fostering a connection with the land that goes beyond mere sustenance. Adding to this legacy, Matthew has ventured into his own agricultural business, cultivating hay for ranchers, hobby farmers, and small landowners.

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