Fertilizer Downcycle Deepens As Affordability Sinks, Demand Weakens

Stagger buys and diversifies fertilizer sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.

NASHVILLE, Tenn. (RFD-TV) — Fertilizer affordability is sliding again — and that matters for farm margins and timing of pre-plant buys. Rabobank’s Knowledge Exchange Division says the 12-month affordability index has moved deeper into negative territory, signaling a new contraction phase that resembles the last downcycle.

The bank expects weaker demand through 2025 and a more pronounced downturn in 2026 as high prices curb applications and shift product choices in key markets.

Regional forces add volatility. In the US, geopolitics and tariffs threaten to disrupt the coming season. European fertilizer prices are likely to rise with the implementation of the Carbon Border Adjustment Mechanism (CBAM), the European Union’s carbon-pricing policy for imports. Brazil faces tight margins and scarce credit even as deliveries could set records. China is prioritizing domestic supply, while India’s urea tenders continue to steer global pricing.

Product-wise, urea consumption is forecast to fall in 2026 — with Brazilian growers pivoting toward ammonium sulphate — and phosphate prices are keeping 2025 demand down about 4 percent, with more declines likely as Chinese exports ease and shipments from Morocco and Saudi Arabia increase. Potash, after a 2024 rebound, is expected to slow in 2025; sustained price strength would pressure 2026 demand despite Brazil’s record import ambitions.

Farm-Level Takeaway: Stagger buys and diversify sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.
Tony St. James, RFD-TV Markets Specialist
Related Stories
China still has a long way to go before it meets its commitment to buy 12 million metric tons of U.S. soybeans this year.
Here is a regional snapshot of harvest pace, crop conditions, logistics, and livestock economics across U.S. agriculture for the week of Monday, November 17, 2025.
National Pork Board Chief Sustainability Officer Jamie Burr shares a closer look at the Pork Checkoff’s Pork Cares Farm Impact Report, a research program to increase trust in the pork supply chain.
Ethanol markets remain mixed — weaker production and blend rates are being partially balanced by stronger exports as winter demand patterns take shape.
Tariff relief may soften grocery prices, but it also intensifies competition for U.S. fruit, vegetable, and beef producers as cheaper imports regain market share.
Strong U.S. yields and steady demand leave most major crops well supplied, keeping price pressure in place unless usage strengthens or weather shifts outlooks.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Tennessee State Veterinarian Dr. Samantha Batey joined us with the latest on biosecurity efforts and the state’s new “Know Before You Show” initiative.
Texas Agriculture Commissioner Sid Miller discusses the state’s latest efforts to prevent the New World screwworm from reaching Texas.
Economists are also closely watching how policy decisions in Washington could influence markets moving forward. Analysts say deferred futures for corn, soybeans, and wheat suggest markets are operating near break-even levels, not at prices that would encourage expanded production.
Winter Weather And Markets Reshape Agriculture Nationwide This Week
House Agriculture Committee Chairman “GT” Thompson is pushing a “Farm Bill 2.0.”
Shrinking sheep numbers contrast with gradual goat expansion, signaling tighter lamb supplies but steadier growth potential for meat goats.