Fertilizer Downcycle Deepens As Affordability Sinks, Demand Weakens

Stagger buys and diversifies fertilizer sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.

NASHVILLE, Tenn. (RFD-TV) — Fertilizer affordability is sliding again — and that matters for farm margins and timing of pre-plant buys. Rabobank’s Knowledge Exchange Division says the 12-month affordability index has moved deeper into negative territory, signaling a new contraction phase that resembles the last downcycle.

The bank expects weaker demand through 2025 and a more pronounced downturn in 2026 as high prices curb applications and shift product choices in key markets.

Regional forces add volatility. In the US, geopolitics and tariffs threaten to disrupt the coming season. European fertilizer prices are likely to rise with the implementation of the Carbon Border Adjustment Mechanism (CBAM), the European Union’s carbon-pricing policy for imports. Brazil faces tight margins and scarce credit even as deliveries could set records. China is prioritizing domestic supply, while India’s urea tenders continue to steer global pricing.

Product-wise, urea consumption is forecast to fall in 2026 — with Brazilian growers pivoting toward ammonium sulphate — and phosphate prices are keeping 2025 demand down about 4 percent, with more declines likely as Chinese exports ease and shipments from Morocco and Saudi Arabia increase. Potash, after a 2024 rebound, is expected to slow in 2025; sustained price strength would pressure 2026 demand despite Brazil’s record import ambitions.

Farm-Level Takeaway: Stagger buys and diversify sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Corn export demand remains supportive, but weak pork and rice sales show uneven global demand trends.
Rising poultry supply is pressuring prices despite steady demand.
Brazil’s ethanol growth could shift the corn trade.
Donald Chase of Chase Farms joined us to discuss drought conditions, planting progress, input costs, and the outlook for Georgia agriculture.
Fuel costs are shaping food and demand patterns.
Strong demand persists despite short-term price pressure.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Watch Megan Shanley Warren, of Shanley Farms in Morro Bay, California, carry on her late father’s legacy, cultivating avocados and the tastiest fruit you haven’t yet discovered: finger limes.
The topic of this Firm to Farm blog post by RFD-TV agri-legal expert Roger McEowen is a potpourri of legal issues facing farmers and ranchers—farm bankruptcy, sovereign immunity, farm leases, and pipeline damages.
FarmHER to premiere on Tuesday, March 19th at 9 p.m. ET with 6 New Episodes; and RanchHER to premiere on Tuesday, April 30th at 9 p.m. ET with 6 New Episodes
Mon, 3/4/24 – 8 PM ET | 7 PM CT | 6 PM MT | 5 PM PT