Maintaining Legacy in The Driftless Area: Wisconsin chicken producer shares commitment to sustainability

At Rippley Family Farms in Buffalo County, Wisconsin, “sustainability” is not just a buzzword. Rather, it is a lasting commitment to preserving the farm for its third generation and ensuring its success in the years to come.

For Ed Rippley of Rippley Family Farms, sustainability goes beyond day-to-day operations, it is a collection of actions that contribute toward an agricultural legacy. As a chicken grower for Pilgrims, the meat and crops the farm produces play a vital role in supplying Quick Trip, and emphasize the local connection between the farm and the community around
it.

From the very start, Rippley envisioned a future where his grandchildren could continue to visit the farm, maintaining a connection to the land that has been cultivated for generations in The Driftless Region of Wisconsin. He proudly shares that his current flock is the 141st in a line that spans more than two decades.

“Sustainability means being able to farm on this land for the third generation, and to keep it for the future generations, which — I have already grandkids that come to see me on this farm,” Rippley said.

The Buffalo Country farm has actively participated in environmental initiatives since the 1990s. In particular, they work with Wamadi Watershed to tackle local environmental projects addressing barnyard runoff, bank restoration, and strip cropping. These efforts aim to maintain soil integrity and prevent erosion, ensuring that valuable topsoil does not wash away into nearby creeks.

What are some of Rippey’s other sustainability goals? In the future, he plans to adapt to no-till farming practices. This technique helps hold the ground in place, preventing soil erosion and promoting long-term soil health.

Additionally, he emphasizes the importance of not working the hills of his acreage, opting to keep the hilltops covered with grasslands or hay fields. This not only serves as a practical means to feed his animals but also contributes to the preservation of the landscape and native plant species.

Related Stories
Here are the top agriculture news headlines from RFD-TV News today (Tuesday, March 18, 2025) and the top trending stories on RFD-TV News.
In a call with reporters on Tuesday, RFD-TV News reporter Lily Raby asked Senate Ag Committee member Sen. Chuck Grassley (R-IA) for his opinion on Des Moines school leaders’ decisions to halt ag education programs, which also threatens the future of the city’s FFA chapter.
Here are the top agriculture news headlines from RFD-TV News today (Monday, March 17, 2025) and the top trending stories on RFD-TV News.
Trinity Barth and Liliann Tjaden-Duff joined us on Market Day Report to express their concerns about the future of the program that has, for 50 years, given students of all backgrounds a path to agriculture careers.

Agriculture Shows
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Journey into lives of two hard-working farm families to see the risks, rewards, and funny shenanigans that take place every day. From cat-fishing and watermelon smashing and pig chasing and go-cart racing—there is never a dull moment on these family farms. We’ll also get a modern look at the newest cutting-edge farming techniques that are revolutionizing the industry and providing a greener and more sustainable way to grow.
RFD-TV has partnered with a handful of agricultural social media influencers whom we have dubbed The New Crop. These folks have taken to the internet to tell their stories and to raise awareness of where our food comes from and all that goes into feeding the world population.
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.