WASHINGTON, D.C. (RFD-TV) — American mango importers and first handlers have overwhelmingly approved continuing the National Mango Board, giving the industry’s research and promotion program a strong mandate for the next five years.
The latest referendum from the U.S. Department of Agriculture (USDA) shows more than 94 percent of eligible voters supported keeping the program in place, reflecting broad agreement that coordinated marketing and research efforts remain valuable for expanding mango demand in the United States. The vote applied to first handlers and importers managing at least 500,000 pounds of fresh mangos in 2024.
USDA is required to hold a continuance referendum every five years or sooner if requested by at least 10 percent of eligible participants. Because a majority voted in favor, the program will continue without interruption.
The National Mango Board uses industry-funded assessments to support market development, consumer education, quality research, and other initiatives aimed at strengthening the crop’s position in a highly competitive fruit category. The board is one of 22 research and promotion programs overseen by USDA, all designed to help agricultural sectors pool resources and build stronger markets.
Looking ahead, continuation of the program means funding for ongoing research, marketing campaigns, and industry coordination will remain stable as mango imports continue to rise.
Farm-Level Takeaway: Industry support ensures continued funding for mango marketing and research, helping sustain long-term demand growth.
Tony Saint James, RFD-TV Markets Specialist
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