WASHINGTON, D.C. (RFD-TV) — American mango importers and first handlers have overwhelmingly approved continuing the National Mango Board, giving the industry’s research and promotion program a strong mandate for the next five years.
The latest referendum from the U.S. Department of Agriculture (USDA) shows more than 94 percent of eligible voters supported keeping the program in place, reflecting broad agreement that coordinated marketing and research efforts remain valuable for expanding mango demand in the United States. The vote applied to first handlers and importers managing at least 500,000 pounds of fresh mangos in 2024.
USDA is required to hold a continuance referendum every five years or sooner if requested by at least 10 percent of eligible participants. Because a majority voted in favor, the program will continue without interruption.
The National Mango Board uses industry-funded assessments to support market development, consumer education, quality research, and other initiatives aimed at strengthening the crop’s position in a highly competitive fruit category. The board is one of 22 research and promotion programs overseen by USDA, all designed to help agricultural sectors pool resources and build stronger markets.
Looking ahead, continuation of the program means funding for ongoing research, marketing campaigns, and industry coordination will remain stable as mango imports continue to rise.
Farm-Level Takeaway: Industry support ensures continued funding for mango marketing and research, helping sustain long-term demand growth.
Tony Saint James, RFD-TV Markets Specialist
National Pork Board Chief Sustainability Officer Jamie Burr shares a closer look at the Pork Checkoff’s Pork Cares Farm Impact Report, a research program to increase trust in the pork supply chain.
November 17, 2025 02:03 PM
·
The Dairy Checkoff’s new approach to consumer marketing helps farmers bridge the gap between physical vs. digital touchpoints and deliver more end sales.
November 14, 2025 01:52 PM
·
A fast-moving series of trade signals from the White House and key partners is resetting the near-term outlook for U.S. agriculture.
October 27, 2025 11:41 AM
·
Better yield measurement means fairer grids, more precise breeding targets, and more dollars for truly efficient cattle.
October 13, 2025 10:45 AM
·
The Washington Tree Fruit Association says this is not surprising and notes the USDA has offered a lifeline to growers while they transition away from the cannery market.
October 09, 2025 04:33 PM
·
Congress has just over a month of working days left for the year. Plan for uneven USDA service until funding is restored, and closely monitor Farm Bill talks, as avoiding Permanent Law before January 1 is the single biggest risk to markets and milk prices.
October 07, 2025 11:09 AM
·
With China’s pullback, U.S. sorghum producers must broaden their export markets. Building connections now could help stabilize prices and demand for the upcoming larger crop.
September 30, 2025 04:23 PM
·
Crop-specific shifts and strong prices highlight the variability of this year’s fruit and tree nut harvest, according to USDA data.
September 29, 2025 05:11 PM
·
U.S. produce growers face a structural disadvantage—cheaper imports driving down prices while rising labor costs squeeze margins. Without new policies or technology, profitability remains uncertain.
September 23, 2025 04:09 PM
·
