WASHINGTON, D.C. (RFD-TV) — American mango importers and first handlers have overwhelmingly approved continuing the National Mango Board, giving the industry’s research and promotion program a strong mandate for the next five years.
The latest referendum from the U.S. Department of Agriculture (USDA) shows more than 94 percent of eligible voters supported keeping the program in place, reflecting broad agreement that coordinated marketing and research efforts remain valuable for expanding mango demand in the United States. The vote applied to first handlers and importers managing at least 500,000 pounds of fresh mangos in 2024.
USDA is required to hold a continuance referendum every five years or sooner if requested by at least 10 percent of eligible participants. Because a majority voted in favor, the program will continue without interruption.
The National Mango Board uses industry-funded assessments to support market development, consumer education, quality research, and other initiatives aimed at strengthening the crop’s position in a highly competitive fruit category. The board is one of 22 research and promotion programs overseen by USDA, all designed to help agricultural sectors pool resources and build stronger markets.
Looking ahead, continuation of the program means funding for ongoing research, marketing campaigns, and industry coordination will remain stable as mango imports continue to rise.
Farm-Level Takeaway: Industry support ensures continued funding for mango marketing and research, helping sustain long-term demand growth.
Tony Saint James, RFD-TV Markets Specialist
Farm CPA Paul Neiffer outlines the key difference between previous ECAP payments and the Farm Bridge Assistance Program.
December 19, 2025 01:56 PM
·
USDA Undersecretary Luke Lindberg outlines the Farm Bridge Assistance Program and responds to calls from lawmakers and ag leaders for more assistance and expanded trade opportunities for farmers.
December 19, 2025 12:46 PM
·
December 17, 2025 11:12 AM
American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.
December 11, 2025 01:53 PM
·
Sen. Moran joins us to discuss the farm aid package and the financial reality faced by row crop farmers in his home state of Kansas.
December 09, 2025 02:47 PM
·
$11 billion will go to row-crop farmers immediately, with $1 billion set aside for specialty crops.
December 08, 2025 03:19 PM
·
Raulston Acres Christmas Tree Farm in Rock Springs, Ga., has been in the same family for three generations.
December 05, 2025 04:59 PM
·
Buying a real Christmas tree directly supports U.S. farmers facing rising import competition, long production cycles, and weather-driven risks.
December 04, 2025 11:02 AM
·
Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.
December 03, 2025 03:24 PM
·
