MANHATTAN, Kan. (RFD NEWS) — U.S. consumers are buying and valuing meat differently than they did just a few years ago, with stronger retail demand and fewer people avoiding meat altogether, according to the Meat Demand Monitor led by Dr. Glynn Tonsor at Kansas State University.
Survey data covering 2020 through 2025 show the share of Americans identifying as meat consumers rose from just over 83 percent to more than 85 percent, while vegan and vegetarian claims declined, and many self-identified non-meat eaters still reported eating meat the previous day. Beef and pork consumption frequency remained relatively steady nationwide, though the Northeast consistently trailed other regions.
Farm-Level Takeaway: Domestic beef demand remains solid, with the strongest growth occurring through retail channels.
Tony St. James
Retail purchasing strengthened the most. Consumers’ willingness to pay for ground beef increased from about $7.26 per pound in 2020 to $9.18 in 2025, rising faster than general inflation. Grocery stores remained the dominant source for at-home meals, while quick-service and casual restaurants led away-from-home dining, but restaurant demand lagged retail growth.
Taste and freshness remained the top buying factors, with nutrition and health gaining importance, while environmental impact and animal-welfare claims declined in influence.
With core input inflation still hovering high, growers and retailers should plan pricing and promotions with tighter margins in mind — target early sales, leverage bundle deals, and secure logistics ahead of peak Halloween demand.
October 30, 2025 10:54 AM
·
The U.S.-China summit raises hopes for stronger exports and reduced barriers, but U.S. ag players should remain strategically cautious until concrete volumes and certifications materialize.
October 30, 2025 10:37 AM
·
Global agriculture is stabilizing after years of price swings, with flat to modestly rising returns expected as productivity offsets slower demand growth.
October 29, 2025 03:35 PM
·
Tara Vander Dussen, fifth-generation dairy farmer, environmental scientist, and co-host of Discover Ag, joined RFD-TV to talk about her work in agriculture and her passion for sharing the story of dairy.
October 29, 2025 03:33 PM
·
Prepare for softer milk checks into winter, watch cull-cow values and timing, and stress-test cash flow as product prices recalibrate.
October 29, 2025 03:11 PM
·
Expect incremental near-term lift for feed grains, proteins, and ethanol as tariff cuts and smoother approvals translate into real orders.
October 29, 2025 03:04 PM
·
