MANHATTAN, Kan. (RFD NEWS) — U.S. consumers are buying and valuing meat differently than they did just a few years ago, with stronger retail demand and fewer people avoiding meat altogether, according to the Meat Demand Monitor led by Dr. Glynn Tonsor at Kansas State University.
Survey data covering 2020 through 2025 show the share of Americans identifying as meat consumers rose from just over 83 percent to more than 85 percent, while vegan and vegetarian claims declined, and many self-identified non-meat eaters still reported eating meat the previous day. Beef and pork consumption frequency remained relatively steady nationwide, though the Northeast consistently trailed other regions.
Farm-Level Takeaway: Domestic beef demand remains solid, with the strongest growth occurring through retail channels.
Tony St. James
Retail purchasing strengthened the most. Consumers’ willingness to pay for ground beef increased from about $7.26 per pound in 2020 to $9.18 in 2025, rising faster than general inflation. Grocery stores remained the dominant source for at-home meals, while quick-service and casual restaurants led away-from-home dining, but restaurant demand lagged retail growth.
Taste and freshness remained the top buying factors, with nutrition and health gaining importance, while environmental impact and animal-welfare claims declined in influence.
Dr. Todd Davis, Chief Economist with the Indiana Farm Bureau, shares a snapshot of his state’s harvest conditions and insights from producers.
October 07, 2025 02:37 PM
·
Market analyst Kevin Huddleston said news of trade deals could rebound cotton prices in late fall, and producers need to be ready to strike deals.
October 07, 2025 02:05 PM
·
Shaun Haney, host of RealAg Radio, joined us to break down the latest data on Canadian farmland values and share insights on how it impacts producers.
October 07, 2025 01:14 PM
·
Key signs of the U.S. beef herd’s recovery are improved pasture conditions, lower feed costs, and increased regulatory alignment and support for producers to implement targeted grazing practices.
October 07, 2025 12:35 PM
·
Congress has just over a month of working days left for the year. Plan for uneven USDA service until funding is restored, and closely monitor Farm Bill talks, as avoiding Permanent Law before January 1 is the single biggest risk to markets and milk prices.
October 07, 2025 11:09 AM
·
Mexico’s tougher, two-step treatment and added checkpoints are catching cases before they can spread—good news for producers near the border.
October 07, 2025 10:55 AM
·
