PALM SPRINGS, CALIF. (RFD-TV) — The U.S. Meat Export Federation (USMEF) is celebrating 50 years of promoting U.S. beef, pork and lamb exports, bringing industry leaders together in Palm Springs for its anniversary conference.
The milestone also marks a leadership transition, as USMEF Chair-Elect and Nebraska Farmer Dave Bruntz prepares to take over as chairman. Bruntz joined Market Day Report to discuss his agricultural background, involvement with the federation, and priorities for U.S. red meat exports.
Bruntz’ Background in Nebraska Farming
Bruntz farms with his younger brother and nephew in southeastern Nebraska, where the family raises irrigated corn and soybeans and feeds cattle. The operation also relies on hired help.
His involvement with USMEF began through his service on the Nebraska Corn Board, where he first represented the organization at federation meetings.
He continued attending meetings before moving onto the executive committee and eventually being asked to serve in a leadership role.
“That’s how I’m getting to this point,” Bruntz said. “Later this week, I’ll be moved up to chairman.”
Leading During USMEF’s 50th Anniversary
Bruntz said taking on the chairmanship during the federation’s 50th anniversary is an opportunity to recognize the work the red meat industry has done to build international markets.
“It’s an opportunity that we don’t want to pass up,” he said. “We need to celebrate 50 years. That’s quite an accomplishment with what we’ve done in the red meat industry around the world.”
He said U.S. beef, pork and lamb products now reach consumers in countries around the world, reflecting the work of producers and industry partners across the supply chain.
“Our products are in so many countries with the USA label on them,” Bruntz said. “We’re proud of that. Beef, pork and lamb industries all work shoulder to shoulder to make this successful.”
Defending Export Markets and Building Demand
Looking ahead, Bruntz said one priority will be maintaining relationships with international customers and continuing to provide products that meet the needs and preferences of consumers in different markets.
He also pointed to current challenges in the U.S. beef industry, including lower cattle numbers.
“We need to defend our position that we’ve earned over 50 years in those countries and continue to export these high-quality products,” Bruntz said.
He said the industry will need to make the most of available supplies while continuing to serve established markets and working toward future production growth.
Industry Leaders Gather for Anniversary Conference
Bruntz said this year’s conference is expected to draw more than 400 attendees, making it one of the largest gatherings in the organization’s history.
The schedule includes panel discussions, industry presentations, and updates from USMEF staff working in international markets. Bruntz said the event provides an opportunity to reconnect with industry colleagues while learning more about developments in different regions.
He said the anniversary is a chance to celebrate past accomplishments while focusing on the work ahead.
LEARN MORE: usmef.org
