STARKVILLE, Miss. (RFD NEWS) — A new calendar year offers producers a natural opportunity to reassess how grain and livestock are marketed, not just how they are produced. Will Maples, assistant professor and economist with Mississippi State University Extension, says effective marketing plans help farms manage risk year-round rather than relying on a single sales decision.
Maples stresses that a marketing plan is not designed to capture the top of the market every year. Prices are shaped by supply, demand, and unexpected shocks, including weather, trade disputes, and geopolitical events. Instead, a sound plan creates discipline, helping producers make consistent decisions aligned with business goals rather than reacting emotionally to price swings.
Those goals should drive the plan. Risk tolerance, cash-flow needs, and time horizon vary widely across operations, so marketing strategies should support the broader business plan. Cost of production is the foundation, as knowing break-even levels allows producers to set realistic price targets that protect margins.
Maples emphasizes proactive marketing. Spreading sales throughout the year, aligning targets with seasonal price strength, and documenting decisions can reduce pressure from forced sales and improve long-term outcomes.
Farm-Level Takeaway: A disciplined, break-even-based marketing plan helps protect margins and reduce risk, even when markets remain unpredictable.
Tony St. James, RFD NEWS Markets Specialist
Greater transparency into USDA-backed lending can help rural lenders and producers better assess credit availability and investment trends.
January 28, 2026 07:00 AM
·
Corn and soybean exports continue to anchor weekly inspection totals, with China maintaining a visible role, while wheat and sorghum remain more dependent on regional and seasonal demand shifts.
January 27, 2026 03:08 PM
·
Roger McEowen, with the Washburn School of Law, offers an in-depth look at two of the top legal issues of 202. Today, he walks through last year’s Waters of the United States (WOTUS) ruling and “lawfare.”
January 27, 2026 02:53 PM
·
The West Carroll Parish Ag Expo represents more than farming — it is about the future of agriculture, where tradition meets innovation, and where the backbone of Northeast Louisiana continues to thrive.
January 27, 2026 12:31 PM
·
Rail continues to carry a larger share of the grain load, increasing sensitivity to rail capacity, labor, and pricing conditions.
January 27, 2026 11:55 AM
·
Auction manager and West Texas A&M University student Presley Graves joined us to discuss the growth of StockShowAuctions.com and its impact on youth in agriculture.
January 27, 2026 06:00 AM
·
