Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Alaska Congressman discusses his new role as Executive Vice Chair of the Congressional Western Caucus and his priorities for the West in the 119th Congress.
ASFMRA’s Dennis Reyman discusses farmer sentiment, land values, and how global and financial pressures are shaping decision-making in the ag land market.
Dr. Kelly Bruns from the Nebraska College of Technical Agriculture discusses how the college prepares students for careers in agriculture.
USDA’s February WASDE report, analysts expect minimal price movement as grain stocks remain steady. Traders weigh renewed Chinese soybean purchases, South American weather, acreage shifts, and upcoming USMCA trade talks.
Nationwide highlights expanded insurance options for cattle operations and their company initiatives to promote grain bin safety and support women in agriculture.
Success requires more than talent — on this week’s FFA Today, agriculture students show us the hard work, dedication, and teamwork required to gain important skills outside of the classroom through the National FFA Organization.
Federal assistance has helped, but the most recent row-crop losses remain on producers’ balance sheets.
Tyler Schuster is an ag industry advocate who mentors and supports the next generation, especially women finding their place in the cattle industry.
NCBA Chief Counsel Mary-Thomas Hart breaks down CAFO permits, EPA enforcement, and what cattle producers need to know as rules continue to evolve.
