Overcoming Business Planning Challenges on Smaller Operations with Automation

Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.

DES MOINES, IOWA (RFD-TV) — Finding affordable workers has been a challenge for the agricultural industry in recent years, and some are seeking to address this issue with autonomous equipment.

“Trying to see if there was a way that I could grow on 7 to 10 acres with the few people I have, and then use autonomous equipment and some kind of higher value equipment, like to see if there were possibilities,” explained Chris Jagger, an Oregon grower, who has been studying the problem on his farm.

Jagger noted that while technology has advanced significantly, transitioning to fully autonomous systems could prove challenging.

“And I don’t think the technology’s there yet for our scale of farm,” Jagger said. “And so, that’s kind of my vision for the future: a 7- to 10-acre owner-operator kind of operation could be done with a couple of really well-paid employees and a fleet of autonomous tractors.”

Jagger tells aginfo.net that the labor situation has been a problem on his farm for the last ten years, and he’s calling for changes to keep smaller operations afloat.

Software developers at John Deere Digital are addressing labor challenges with their Operations Center, which opened in 2014. However, designers say it has only improved over time, enabling farmers to make decisions on the fly.

“The operations center gives the ability -- for any farmer, regardless of size, regardless of expertise-- to go in, make plans, execute their own on-farm trial, and understand a bit better what’s making money for ‘me,’” said Ryan Stien, go-to-market manager for digital products with John Deere.

Stein continues, providing a real-life example of the technology in action: “If I had a field of corn that I planted this year, and maybe I wanted to try fungicide on a part of it; or even maybe two passes of fungicide on a certain part; or maybe I wanted to try an in-season fertilizer versus a single dose of fertilizer at the start of the year, and analyze what is my ROI on that decision. Did I actually see a yield lift? And was that yield lift profitable for my farm?”

He recommended farmers reach out to their local dealers to see how the program can work on their operation.

Related Stories
Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Todd Miller, CEO of Head Honchos, shares about his business offering to ease agricultural labor shortages.
The National FFA Organization hosts the Washington Leadership Conference, where thousands of FFA members gather to learn how to be change makers in their communities.
National Farmers Union (NFU) President Rob Larew discusses the urgent need for aid as farm families face mounting input costs and long-term market uncertainty.
Heidi Exline with American Farmland Trust shares how their Farm to School initiative helps strengthen the connection between local farms and school food programs.
Industry leaders say $11 billion in new investments could turn the tide as dairy producers face shrinking margins and growing uncertainty.
Expect firmer shop prices, leaner inventories, and selective hiring in ag-adjacent businesses — plan parts, service, and financing needs earlier.
FFA students in New York City are transforming urban spaces into working farms while gaining hands-on skills that connect city life with the roots of agriculture.
A new proposal from the Federal Aviation Administration (FAA) could transform how farmers use drones, allowing commercial operators to fly beyond their visual line of sight.

Wed, 10/29/25 – 7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT
Taryn Fischels, Product Marketing Manager for Precision Upgrades at John Deere, joins us to share a sneak peek of her chat with FarmHER’s Kirbe Schnoor on the Dirt Diaries podcast.
The ag machinery leader is betting that, by throwing the weight of their established brand behind this cutting-edge technology, more producers will be motivated to adopt it sooner rather than later.