Overcoming Business Planning Challenges on Smaller Operations with Automation

Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.

DES MOINES, IOWA (RFD-TV) — Finding affordable workers has been a challenge for the agricultural industry in recent years, and some are seeking to address this issue with autonomous equipment.

“Trying to see if there was a way that I could grow on 7 to 10 acres with the few people I have, and then use autonomous equipment and some kind of higher value equipment, like to see if there were possibilities,” explained Chris Jagger, an Oregon grower, who has been studying the problem on his farm.

Jagger noted that while technology has advanced significantly, transitioning to fully autonomous systems could prove challenging.

“And I don’t think the technology’s there yet for our scale of farm,” Jagger said. “And so, that’s kind of my vision for the future: a 7- to 10-acre owner-operator kind of operation could be done with a couple of really well-paid employees and a fleet of autonomous tractors.”

Jagger tells aginfo.net that the labor situation has been a problem on his farm for the last ten years, and he’s calling for changes to keep smaller operations afloat.

Software developers at John Deere Digital are addressing labor challenges with their Operations Center, which opened in 2014. However, designers say it has only improved over time, enabling farmers to make decisions on the fly.

“The operations center gives the ability -- for any farmer, regardless of size, regardless of expertise-- to go in, make plans, execute their own on-farm trial, and understand a bit better what’s making money for ‘me,’” said Ryan Stien, go-to-market manager for digital products with John Deere.

Stein continues, providing a real-life example of the technology in action: “If I had a field of corn that I planted this year, and maybe I wanted to try fungicide on a part of it; or even maybe two passes of fungicide on a certain part; or maybe I wanted to try an in-season fertilizer versus a single dose of fertilizer at the start of the year, and analyze what is my ROI on that decision. Did I actually see a yield lift? And was that yield lift profitable for my farm?”

He recommended farmers reach out to their local dealers to see how the program can work on their operation.

Related Stories
New farm payment rules allow LLC members to have separate limits, but some local FSA offices are still applying outdated policies, creating confusion for producers.
ASFMRA’s Luke Worrell joined us to discuss farmland market trends, insights from the Illinois Land Values Conference, changing buyer and seller demographics, and the latest outlook on planting progress.
Roger McEowen joins us to explain the USDA appeals process and how farmers should navigate adverse decisions and crop insurance disputes.
Data center growth can bring opportunities, but competition for land, water, and power will matter more in rural areas.
Austin Rice with Specialty Risk Insurance shares guidance on handling storm damage, navigating the insurance claims process, and managing risk during a volatile planting season.
New treatments offer hope, but challenges remain for beekeepers.

LATEST STORIES BY THIS AUTHOR:

Farm legal expert Roger McEowen joins us to discuss the importance of a traditional Farm Bill and his concerns over shifting policy approaches.
USDA Chief Economist Justin Benavidez says the cattle industry may be nearing a turning point that could gradually reshape supply, prices, and profitability in the years ahead.
Accessing land is one of the biggest challenges facing the next generation of farmers and ranchers.
HTS Commodities broker Lewis Williamson joins us to break down the latest USDA Crop Progress Report and how weather and global supply chain issues could influence planting conditions moving forward.
Purdue University’s Dr. Michael Langemeier joins us to break down the latest read on farmer sentiment in the April Ag Economy Barometer, and growing concerns about the impact of global conflict on farm inputs and income.
Federal officials are signaling a more aggressive push on beef packer concentration, but any direct market impact will depend on what the investigation actually finds.
Agriculture Shows
Farm Monitor shines a light on Southeastern agriculture and is the only weekly news and information program dedicated to Georgia’s largest and most important industry: agriculture.
Check out FFA Today, a fun and fast-paced show featuring fascinating stories about amazing kids and unique agriculture industries.
Farmweek is broadcast from Mississippi, one of the South’s most geographically diverse states. The Magnolia State’s most important resource is its people—and about a fourth of the state’s population hold jobs tied to agriculture.
“DocTalk” with host Dr. Dan Thomson will be teaming up with practitioners around the country to tackle issues with your livestock.
Fewer interruptions could translate to improved efficiency—and fewer costly delays when timing matters most.
In a landmark preliminary agreement filed in the U.S. District Court for the Northern District of Illinois, Deere & Co. agreed to a $99 million settlement to resolve a consolidated class-action antitrust suit.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
Wed, 3/11/26 – 7:30 PM ET – John Deere’s cutting-edge technology boosts efficiency, reduces costs, and promotes sustainability.
At Commodity Classic in San Antonio, growers explore new herbicide options, John Deere’s latest 8 Series tractors, and cutting-edge ag technology shaping the 2026 planting season. Here are some of RFD NEWS’ highlights from the event so far.
SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.