Paying Up for Pork: Consumer trends when Prop-12 comes into play

In a recent survey by Purdue University, researchers asked consumers nationwide about potential pork price increases in relation to California’s controversial Prop 12 legislation. The results might be surprising as grocery-store prices continue to break the bank.

A few consumers are willing to pay for higher pork prices, according to new data from Purdue University. Some consumer segments also indicated a willingness to spend more if those price increases were in reference to California’s controversial Prop 12 legislation.

In a recent survey by Purdue University, researchers asked consumers nationwide about these potential pork price increases as grocery prices continue to break the bank.

Researchers found that 10 percent were willing to spend more on pork if prices went up, generally. However, 13 percent reported they would buy more if prices went up due to producers meeting Prop-12 standards. Additionally, 11 percent of current non-pork buyers said they would increase pork purchases under Prop 12.

While California’s implementation of Prop 12 was delayed slightly, the results of this study will be put to the test when the strict housing law is fully implemented on January 1, 2024.

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