FARMINGTON, ARK. (RFD-TV) — U.S. pig farmers are using on-farm data to build trust with their product. The National Pork Board (NPB) Pork Cares Farm Impact Report creates transparency in the supply chain. NPB Chief Sustainability Officer Jamie Burr joined us on Monday’s Market Day Report with a closer look at the Pork Checkoff research program aimed at strengthening market demand and fostering partnerships.
In his interview with RFD-TV News, Burr provided background on the report, what data is tracked, and how farmers can use their personalized data from it. He also explained how the NPB and state pork associations use the data, as well as whether the findings affect overall supply chain reviews.
Related Stories
Dr. Michael Lang-Meier, a senior author on the report, will join us live at 12 PM ET for a full breakdown of the report.
Improving dairy prices could support stronger milk checks later this year.
Smaller beekeepers may find opportunities despite ongoing colony health challenges.
Technology returns depend on management, not just adoption.
Strong feedlot demand keeps beef-on-dairy calf premiums elevated.
Farmer Jeffry Mitchell with the Mississippi Farm Bureau joins us for a spring planting update from the southeast region as drought, input costs, and fertilizer access complicate crop progress.
