Rollins on HPAI Strategy: “The plan has worked,” as egg prices stabilize

Wholesale egg prices decreased by 64% from their peak in late 2024, while retail prices have dropped by 27%, according to a recent USDA update.

The U.S. Department of Agriculture (USDA) has updated its five-pronged strategy to combat High-Path Avian Flu (HPAI). U.S. Secretary of Agriculture Brooke Rollins says the plan to improve biosecurity on farms and lower egg prices on grocery store shelves has been successful.

Wholesale egg prices are down 64% from their peak in late 2024, while retail prices have dropped 27%, according to a recent USDA update. Restaurants like Waffle House have even eliminated their egg surcharges, reflecting the improving supply.

The USDA’s five-pronged plan includes free on-farm biosecurity assessments, increased financial compensation for affected farmers, regulatory relief, expanded imports, and major investments in research and innovation.

To date, the USDA has conducted over 900 voluntary biosecurity assessments nationwide. Rollins urged poultry producers to take advantage of free assessments before the fall migration season, when outbreak risks increase.

“While we are proud that over 900 biosecurity assessments have been conducted to date, resources remain available, and we are urging poultry farmers of all sizes to get your assessments done today before a potentially challenging fall,” Rollins said in a recent press release.

The USDA has also paid out more than $70 million in relief to producers of layer flocks.

Rollin’s update also noted the high number of proposals the USDA has received for research on HPAI prevention, therapeutics, and vaccines, saying those awards are set to be finalized this fall.

Related Stories
APHIS Veterinary Medical Officer Dr. Chelsey Shiveley discusses USDA’s biosecurity resources available to poultry producers ahead of spring migration, increasing the risk of Highly Pathogenic Avian Influenza (HPAI) threatens commercial flocks.
Pennsylvania Secretary of Agriculture Russell Redding discusses the recent surge in bird flu cases, the state’s expanded biosecurity response and efforts to support poultry producers.
Higher livestock prices reflect resilient demand, even as disease and herd shifts reshape 2026 supply expectations.
Georgia has regained its HPAI-free status after a swift response to October’s detection. Commissioner Tyler Harper urges producers to stay vigilant and maintain biosecurity.
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Highly Pathogenic Avian Flu (HPAI) cases are rising. In the last week, seven commercial turkey, duck, and egg layer flocks were culled across five Midwest states and California.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Kevin Charleston with Specialty Risk Insurance joined us Tuesday to share his perspective on farm safety and risk management during fall harvest.
Theresa Long and Theresa Pittman joined us on behalf of the AgriSafe Network to discuss the health and social issues impacting families in agriculture.
UNL Animal Science Ph.D candidate Anna Kobza joined us on Tuesday’s Market Day Report to share her agriculture story and tips for other producers hoping to share their ag stories online or with the media.
China is making strategic moves by purchasing more soybeans from Argentina and may soon follow the EU and reopen its market to Brazilian chicken exports.
Lamb prices have seen a surprising surge driven by a tight supply and increasing demand in non-traditional markets.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.