INDIANAPOLIS, Ind. (RFD-TV) — The American meat industry is working to build on Central America’s strong demand for U.S. red meat, a key topic at the U.S. Meat Export Federation’s (USMEF) annual conference taking place this week in Indianapolis.
Lucia Ruano, USMEF’s Central America representative, joined RFD-TV’s Market Day Report to share insights from the event and discuss what’s driving demand for U.S. beef and pork in the region.
Ruano highlighted the factors driving rising consumer demand, as well as how USMEF is engaging with buyers and consumers to strengthen awareness and loyalty for U.S. red meat products. She also discussed this summer’s Latin American Product Showcase in Guatemala, which brought together buyers from across the region. Ruano said the event demonstrated strong interest and readiness among buyers to expand purchases of U.S. beef and pork.
Roger McEowen with the Washburn University School of Law joined us to provide legal insight and context on these issues facing agriculture. Today, he discusses pesticide litigation.
January 06, 2026 01:39 PM
·
Sen. Deb Fischer reintroduces the HAULS Act to update hours-of-service exemptions and definitions affecting livestock and agricultural haulers. She joins us on Market Day Report to share more about her proposed legislation.
January 06, 2026 01:28 PM
·
Corn export strength remains a key demand anchor, while China’s continued involvement in soybeans and sorghum bears close watching for price direction.
January 06, 2026 01:12 PM
·
Strong crush demand and rising ethanol production are pressuring feedstocks, as traders monitor storage risks and supply chain uncertainty and await the upcoming January WASDE report.
January 06, 2026 01:04 PM
·
The U.S. Meat Export Federation plans to expand its global market presence in the New Year and says it is focusing its appeal on the growing middle class worldwide.
January 06, 2026 12:21 PM
·
Preserving equity through active risk management remains critical in a volatile, supply-driven market.
January 06, 2026 06:00 AM
·
