Since 1976, Colorado State University’s Seedstock Merchandising Team has focused on breeding, managing, and marketing purebred cattle.
Let’s see how they prepare their cattle in the hours before dawn at the 2024 National Western Stock Show.
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With core input inflation still hovering high, growers and retailers should plan pricing and promotions with tighter margins in mind — target early sales, leverage bundle deals, and secure logistics ahead of peak Halloween demand.
