MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
University of Tennessee Institute of Agriculture students traveled to Italy to study Roman and medieval construction, gaining a unique global educational experience.
April 13, 2026 02:33 PM
·
Natalie Roy from AgriSafe Network talks about women’s role in agriculture and the increasing need to address their unique health and safety needs as they form a larger part of the workforce.
April 13, 2026 02:21 PM
·
In honor of Oral Cancer Awareness Month, Dr. Jeffrey Gold shares how disparities in dental care impact rural Americans and why early detection is important.
April 13, 2026 02:04 PM
·
While the Farm Bill is top of mind right now, it is far from the only issue getting attention in Washington.
April 13, 2026 01:49 PM
·
Lewie Pugh, with the Owner-Operator Independent Drivers Association, discusses EPA DEF system changes and what they mean for the supply chain and fuel costs.
April 13, 2026 12:49 PM
·
Funds will support student programs and leadership opportunities across the National FFA Organization. The next Give FFA Day is scheduled for February 25, 2027.
April 13, 2026 12:24 PM
·
