Heritage Livestock Breeds Take Center Stage During International Awareness Week

The Livestock Conservancy says protecting rare breeds helps preserve genetic diversity and long-term agricultural resilience.

PITTSBORO, N.C. (RFD News) — Rare breeds of livestock and poultry continue playing an important role in preserving agricultural biodiversity and protecting genetic diversity within the industry.

As part of International Heritage Breeds Week, Les O’Dell with The Livestock Conservancy joined us on Friday’s Market Day Report to discuss the importance of heritage breeds and the organization’s efforts to help protect them.

In his conversation with RFD News, O’Dell discussed the work being done through The Livestock Conservancy, along with highlights from the group’s annual Conservation Priority List.

The conversation also focused on how organizations and producers are celebrating International Heritage Breeds Week and raising awareness about the role heritage breeds continue playing in agriculture.

Related Stories
Alan Bjerga, with the National Milk Producers Federation, joined us on Tuesday from Wisconsin with his Dairy Industry Outlook.
The campaign is about more than just a digital push; NPB leaders hope it will become a rallying point for the entire industry.
The Senate failed to pass a continuing resolution that had been approved by the House the previous week. They could take it up again today, but it would take seven democrats to end the stalemate.
Livestock and government payments provide a boost, but crop receipts and rising expenses keep pressure on margins. Strong financial planning remains key in a volatile environment.
The USDA’s August Cold Storage report shows shifting stock levels across major dairy, meat, and poultry products.
The decline in production marks the second consecutive year of contraction in the U.S. turkey industry.

Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


LATEST STORIES BY THIS AUTHOR:

Tyler Schuster is an ag industry advocate who mentors and supports the next generation, especially women finding their place in the cattle industry.
NCBA Chief Counsel Mary-Thomas Hart breaks down CAFO permits, EPA enforcement, and what cattle producers need to know as rules continue to evolve.
Rebuilding domestic textiles depends on automation and vertical integration, not tariffs or legacy manufacturing models.
RFD NEWS correspondent Frank McCaffrey spoke with U.S. Congressmen Henry Cuellar (D-TX) and John Rose (R-TN), who say bipartisan cooperation will be key to getting the Farm Bill to the president’s desk.
Merck’s Gary Tiller discusses new virtual fencing technology and how fence-free livestock management could change the way ranchers manage land and cattle.
At CattleCon 2026 in Nashville, RealAg Radio’s Shaun Haney discusses profitability, consumer demand, and how the integrated U.S.–Canada beef supply chain impacts cattle producers across North America.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.