‘Plant Not Plastic:' USDA Cotton Plan Targets Demand and Manufacturing Losses

USDA will elevate its “Plant Not Plastic” initiative and promote American cotton over synthetic fibers.

Cotton Plant. Cotton picker working in a large cotton field_Photo by MagioreStockStudio via Adobe Stock.jpg

Photo by MagioreStockStudio via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is launching a new Great American Cotton Plan to improve cotton demand, rebuild textile manufacturing, and address years of financial pressure on growers.

The department says cotton producers face a fifth straight year of negative returns, with projected losses of about $2.6 billion across 9 million planted acres. USDA also says the number of U.S. cotton gins has fallen from 2,254 in 1980 to 446.

The plan includes four main areas: promoting domestic cotton use, increasing domestic demand and production, improving trade, and protecting growers from risk.

USDA will elevate its “Plant Not Plastic” initiative, promote American cotton over synthetic fibers, prioritize cotton processors through Rural Development loans, and increase textile mill assistance from 3 cents to 5 cents per pound.

The department also points to trade work with Indonesia and Bangladesh, expanded insurance tools, and a higher seed cotton reference price beginning this fall.

Farm-Level Takeaway: USDA’s cotton plan aims to rebuild demand, expand markets, and support growers facing sustained losses.
Tony St. James, RFD News Markets Specialist
Related Stories
Feed grain supplies may tighten in 2026/27, supporting higher corn and sorghum prices despite large crops.
USDA says weather damage in key Robusta-growing regions is tightening supplies and lowering export expectations.
Industry leaders say restored access is a major step forward, though exports remain well below previous levels.
Texas A&M economist John Robinson says speculative buying helped push ICE cotton futures sharply higher.
For more than 70 years, The Pancake Shop has served sausage supplied by the Hawthorn family’s meat operation.
Corn inspections remain strong year-to-date, while China’s soybean and sorghum movement remains important to late-season export demand.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Cattle markets continue supporting rural land values, but lenders say repayment rates and carryover debt are becoming a larger focus.
StoneX analyst Josh Linville says global supply risks and continued dependence on imported urea are keeping fertilizer markets on edge.
The lockout has not yet signaled a major disruption in the cattle market, but processing reliability remains important in a tight beef supply chain.
CECU President and CEO Jason Altmire discusses rural workforce shortages, technical skills, and why hands-on labor remains critical despite AI growth.
USDA says federal biofuel policy and growing renewable diesel capacity are increasing demand for feedstocks.
USDA says growing soybean output and expanding biofuel demand are helping drive the increase.