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LIVE UPDATE: Superior Livestock Auction Sees Softer Spots in Cattle Market

Ted Odle discussed buyer demand, current pricing trends and upcoming summer and fall cattle offerings.

May 28, 2026 04:30 PM • 
Neal Burnette-Irwin

HUDSON OAKS, Texas (RFD News) — Superior Livestock Auction returned with buyers focused on quality cattle and overall market strength.

Ted Odle with Superior Livestock Auction joined us on Thursday’s Market Day Report to discuss the day’s offerings and what buyers were seeing in current consignments.

In his conversation with RFD News, Odle discussed the quality and programs featured in the sale, as well as the overall market tone and buyer demand.

The discussion also focused on how current cattle prices compare with those earlier this year and on some of the major factors continuing to drive the market.

Odle additionally highlighted why many ranchers continue to choose online livestock auctions to market cattle and previewed upcoming Superior sales planned for the summer and fall marketing seasons.

LEARN MORE: www.superiorlivestock.com

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Neal Burnette-Irwin
Neal Burnette-Irwin
Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


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