Rural Small Business Confidence Improves Heading into 2026

Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, Tenn. (RFD NEWS) — Small business confidence finished 2025 on firmer ground, offering cautious optimism for rural communities and farm-dependent economies entering 2026. The National Federation of Independent Businesses (NFIB) reports its Small Business Optimism Index rose in December, remaining above its long-term average as uncertainty eased to its lowest level since mid-2024.

Improved expectations for business conditions drove much of the gain. That matters for rural lenders, ag retailers, equipment dealers, and Main Street businesses whose revenues rise and fall with farm income. Lower uncertainty suggests owners are beginning to plan beyond short-term survival and toward stabilization.

Taxes emerged as the top concern among small businesses, a particularly sensitive issue in rural America where land values, equipment investments, and property tax exposure are significant. Inflation worries eased slightly, and fewer businesses reported plans to raise prices, suggesting some relief on the input-cost side.

Labor availability remains a persistent challenge. Roughly one-third of owners reported unfilled job openings, reflecting ongoing workforce shortages in rural areas. Even so, capital spending improved, with more businesses investing in equipment and vehicles—a positive signal for ag service providers and machinery markets.

While challenges remain, NFIB economists note growing confidence that conditions in 2026 may improve modestly compared with the volatility of recent years.

Farm-Level Takeaway: Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
So, what’s the path forward for “The One, Big, Beautiful Bill” tax legislation? That’s the topic of today’s Firm to Farm blog post by RFD-TV legal and tax expert Roger McEowen with Kansas’ Washburn School of Law.
Today’s Firm to Farm blog post by RFD-TV legal and tax expert Roger McEowen provides a brief summary of the “One, Big, Beautiful Bill.” If passed in its current form, the legislation would represent the largest tax cuts in history.
When a person is enrolled in Medicare, HSAs and HCSMs can be impacted. It’s important to understand how the interactions work.
This Firm to Farm blog post by farm legal and taxation expert Roger McEowen of the Washburn School of Law discusses the Small Tracts Act and resolving issues with the US Forest Service.
Farm legal and taxation expert Roger McEowen discusses the rise of drone technology in agriculture and how the ”plain view” doctrine could inform future regulatory law and insurance inspections of farmland.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Smaller flocks and lower lay rates are pressuring table egg supplies, even as hatchery activity edges higher.
Strong corn exports are anchoring U.S. trade, while soybean sales remain steady, but shipments lag.
Smaller slaughter numbers across beef and pork signal tighter supplies into late 2025, while record-low veal production highlights ongoing structural changes in the sector.
Potash has seen the most significant decline, falling 11 percent over the same five-year period.
China’s buying decisions continue to be a critical factor in shaping cotton prices and export opportunities worldwide.
Lower inventories and cautious farrowing plans suggest tighter hog supplies into 2026, keeping producer margins sensitive to demand trends and health risks.