AUSTIN, TEXAS (RFD NEWS) — Rodeo Austin is not just about competition. It also serves as a place to connect consumers with the dairy industry where education efforts are front and center.
Steven Branecky works for Southwest Dairy Farmers alongside his cow, Lucy, whom he affectionately calls his teaching partner.
Branecky says his work is supported by a national checkoff program, in which a small portion of milk sales helps fund educational efforts like his.
“It’s been a really rewarding job because I’m promoting agriculture and still promoting the dairy industry,” Branecky said.
He says one of the most meaningful parts of the job is helping shift perceptions and getting to introduce children to agriculture for the very first time.
Educators say programs like this help close the gap between producers and consumers by showing exactly where food comes from and how it’s produced.
Texas Farm Bureau intern Jazmine Gutierrez-Davila uses her background and bilingual skills to connect kids to agriculture while attending Rodeo Austin’s Livestock Show.
March 31, 2026 02:45 PM
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Rodeo Austin exhibitor Kash Morrison reflects on how FFA taught him the importance of hard work and time management while competing in livestock shows during the school year.
March 30, 2026 01:31 PM
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Rodeo Austin exhibitor reflects on years of showing and the routines that get her ready for the ring.
March 27, 2026 04:37 PM
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Rodeo Austin exhibitor reflects on years of experience and the bond formed through training difficult cattle
March 27, 2026 03:16 PM
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Senior exhibitor reflects on years of work in the ring and the bond that led to his first sale
March 27, 2026 01:48 PM
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The annual event blends livestock shows, youth competitions, and family-friendly attractions in the heart of Austin
March 26, 2026 02:43 PM
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