LUBBOCK, TEXAS (RFD NEWS) — U.S. meat sales reached a record $112 billion in 2025 as strong consumer demand, younger shoppers, and shifting meal trends supported continued growth across protein markets.
The annual Power of Meat report from the Meat Institute and FMI—The Food Industry Association shows volume rose 2 percent year over year, with Millennials and Gen Z accounting for 67 percent of unit growth. More than 98 percent of U.S. households purchased meat, and nearly half of shoppers said they are preparing more meals with meat or poultry.
Farm-Level Takeaway: Strong consumer demand supports livestock market outlook.
Tony St. James, RFD NEWS Markets Specialist
Consumer habits continue to favor animal protein. Shoppers prepare about 5 dinners at home on average each week, with roughly 90 percent of them including meat or poultry. Younger consumers are also shaping demand trends through social media and artificial intelligence tools for meal planning, reinforcing retail focus on both convenience and premium offerings.
Health perceptions remain supportive, with 77 percent of shoppers viewing meat and poultry as part of a healthy diet — up sharply since 2020. Analysts note that protein demand, affordability, and flexibility continue to drive retail performance across fresh meat categories.
READ MORE: The Power of Meat 2025 Report
Cuba remains a steady, nearby buyer of U.S. poultry, pork, dairy, and staples, but legal and compliance risks could still affect shipping and payment channels.
February 12, 2026 10:00 AM
·
Tight cattle supplies favor poultry and pork while keeping beef margins under pressure.
February 12, 2026 06:00 AM
·
While access to China remains uncertain, U.S. beef exporters are finding resilience and opportunity in other global markets, which could help maintain industry value and expand export opportunities.
February 11, 2026 02:41 PM
·
Strong corn exports offer support, while soybeans and wheat remain weighed down by ample global supplies, according to the USDA’s latest WASDE report for February.
February 10, 2026 04:25 PM
·
Higher livestock prices reflect resilient demand, even as disease and herd shifts reshape 2026 supply expectations.
February 10, 2026 04:11 PM
·
Kevin Charleston of Specialty Risk Insurance discusses the importance of grain bin safety and joint efforts with Nationwide to provide farmers and first responders with access to critical, life-saving rescue tubes.
February 10, 2026 03:57 PM
·
