PALM SPRINGS, CALIF. (RFD-TV) — U.S. pork exports are finding continued opportunities in international markets, with Japan and parts of Central America standing out as bright spots. However, rising global pork production and increased competition are creating challenges for U.S. producers seeking to maintain their share of the market.
Andy Tauer, vice president of international marketing for the National Pork Board, joined Market Day Report from the U.S. Meat Export Federation (USMEF) 50th anniversary conference to discuss export trends and the value of international market development.
Export Partnerships Add Value for Pork Producers
In his interview with RFD-TV, Tauer said the National Pork Board works closely with USMEF to identify international opportunities and find higher-value markets for U.S. pork products.
He said the partnership helps match different cuts of the pork carcass with consumer preferences worldwide, creating additional value for producers.
“We’re north of $65 per hog value through the international markets,” Tauer said.
He said those benefits extend beyond pork producers to the corn and soybean farmers who supply the feed grains used in hog production.
Japan and Central America Show Growth
September export data highlighted continued strength in Central America, Colombia and the Dominican Republic. Tauer said those markets are on pace for record annual performance.
Japan also showed a significant increase compared with the previous year and remains one of the highest-value markets for U.S. pork.
Tauer said the ability to ship chilled product is an important advantage for U.S. exporters in Japan, particularly for pork loins.
“That’s where we really win, and we stand out,” he said.
He added that having people on the ground in international markets helps the industry understand consumer preferences and deliver products that meet local expectations for taste and flavor.
Global Production Creates More Competition
Despite positive export trends, Tauer said increased pork production around the world is creating additional competition.
Mexico, one of the largest markets for U.S. pork, is seeing higher domestic production along with more competing products entering the market.
In Japan, Brazilian pork is also becoming more competitive. Tauer said increased global supplies are creating pressure across multiple markets as exporters look for opportunities to move product.
“There’s just a lot of pork out on the global marketplace right now,” he said.
He said the National Pork Board and USMEF are continuing to work together to develop markets and maintain demand for U.S. products.
International Markets Offer Ideas for U.S. Consumers
Tauer said international marketing can also provide lessons that the industry brings back to the domestic market.
He pointed to the Japanese preparation of pork loin for tonkotsu as one example of how different cooking methods can create new opportunities for U.S. pork.
He also highlighted the Boston butt burger, a product developed in Colombia that has since expanded into more than 150 retail locations in the United States.
Tauer said those examples show how international partnerships can help the industry find new ways to present pork to consumers at home.
LEARN MORE: pork.org
