WASHINGTON, D.C. (RFD-TV) — Central America is becoming a growing market for U.S. pork as more consumers incorporate it into their regular meals.
Luciano Ruano with the U.S. Meat Export Federation says educational efforts are helping expand pork consumption beyond processed products.
“We see that U.S. pork is expanding beyond raw material for sausage production and further processing, and is gaining space as a center-of-the-plate protein. One factor contributing to this change is the educational work that we conduct across different channels. We train importers, we train retailers, chefs, and consumers, and we connect them with product knowledge and preparation. So, this has helped change the perception of pork and encouraged more consumers to include it in their weekly meals, contributing to more consistent demand.”
U.S. pork exports to Central America have increased 11% from last year, while export value has climbed 15%.
