INDIANAPOLIS, Ind. (RFD-TV) — The American meat industry is working to build on Central America’s strong demand for U.S. red meat, a key topic at the U.S. Meat Export Federation’s (USMEF) annual conference taking place this week in Indianapolis.
Lucia Ruano, USMEF’s Central America representative, joined RFD-TV’s Market Day Report to share insights from the event and discuss what’s driving demand for U.S. beef and pork in the region.
Ruano highlighted the factors driving rising consumer demand, as well as how USMEF is engaging with buyers and consumers to strengthen awareness and loyalty for U.S. red meat products. She also discussed this summer’s Latin American Product Showcase in Guatemala, which brought together buyers from across the region. Ruano said the event demonstrated strong interest and readiness among buyers to expand purchases of U.S. beef and pork.
Variety meat demand is helping offset weaker beef exports.
April 15, 2026 11:05 AM
·
Corn exports remain the clear demand leader.
April 15, 2026 11:01 AM
·
Tractor Supply’s Paper Clover Campaign raises millions of dollars each year for 4-H youth programs and scholarships. Local store community marketing manager Lexie Gamble joined Tuesday’s Market Day Report alongside 4-H student Matthew Rochford to discuss the partnership.
April 14, 2026 03:17 PM
·
Superior Livestock Auctions markets more than 1.7 million head of cattle nationwide while also building long-term relationships between both cattle raisers and beef producers.
April 14, 2026 03:12 PM
·
The cast of “Farmer Wants a Wife” joined us to share their stories and preview Season 4 of the series, which premieres April 21 on FOX.
April 14, 2026 01:35 PM
·
Lane Howard and Adam Andrews with the National Corn Growers Association joined us in the studio discuss EPA’s approval of summer E15 sales, ongoing fuel market concerns, and the industry’s push for a long-term biofuels solution for farmers.
April 14, 2026 01:09 PM
·
