What If You Could See Like a Cow? Wisconsin Researchers Are Making It Possible With VR Technology

“Cow goggles” are helping farmers experience cattle vision in real time, offering new tools to reduce stress, improve movement, and enhance livestock management.

RIVER FALLS, WISCONSIN (RFD News) — New research out of the University of Wisconsin-River Falls is giving producers a different perspective on livestock handling by showing what it is like to see the world through the eyes of cattle. The project uses an animal eye simulator, or “cow goggles,” to improve how cattle are handled in farm and facility settings.

Program Manager Ashlynn Kirk joined Wednesday’s Market Day Report to explain how the system works and how it can benefit the agriculture industry.

“The person who is experiencing the cow vision essentially has virtual reality goggles that they put on and a helmet that has a camera mounted to the top of it,” Kirk said. “They are seeing in real time through those virtual reality goggles what that camera is seeing on top of their head.”

Kirk says cattle have a much wider field of vision than humans, allowing them to see nearly all the way around them. They also have dichromatic vision, meaning they see fewer colors, and their eyes take longer to adjust to changes in light.

She says understanding those differences can help explain why cattle may hesitate or react in certain environments.

Kirk says the goal of the project is to improve the interaction between animals and handlers. By seeing from the animal’s perspective, producers can make adjustments to facilities and handling practices that reduce stress and improve movement.

Related Stories
Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
A new proposal from the Federal Aviation Administration (FAA) could transform how farmers use drones, allowing commercial operators to fly beyond their visual line of sight.
Tidal Grow Agri-Science joins us to celebrate Global Fertilizer Day, sharing how innovation continues to drive American agriculture forward.
Better yield measurement means fairer grids, more precise breeding targets, and more dollars for truly efficient cattle.
Microsoft’s partnership with the National FFA Organization is helping future ag leaders gain the tools they need to drive innovation in farming and beyond.
Jack Daniel’s will end its Cow Feeder Program, which served around 100 livestock operations near the distillery, and redirect spent grains to its anaerobic digester.

Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


LATEST STORIES BY THIS AUTHOR:

Widespread drought and extreme weather leave producers managing limited resources
Shaun Haney, host of RealAg Radio, outlines potential risks for agriculture as negotiations continue between the two countries
Jose de Jesus explains the National Pork Board’s new campaign, “Taste What Pork Can Do,” which aims to build long-term engagement with Millennial and Gen-Z consumers.
State leaders say the program continues to build the next generation of farmers and producers
Farm legal expert Roger McEowen highlights the legal challenges surrounding stray voltage, a recent court decision, and what it means for agricultural producers.
Researchers say new technology will continue to drive innovation in forest operations.
Agriculture Shows
“DocTalk” with host Dr. Dan Thomson will be teaming up with practitioners around the country to tackle issues with your livestock.
This high-yield corn contest showcases real-life Corn Warriors dealing with elements that every farmer knows well. Get an authentic look at what it takes to compete in a high-yield corn contest, and see who will take the title of Corn King.
As the trusted voice of the U.S. cattle and beef industry, the National Cattlemen Beef Association strives to share timely, relevant news. NCBA’s “Cattlemen to Cattlemen” is the leading TV show for beef producers to receive cattle industry news, education, and information.
America’s Heartland brings positive, heartfelt stories about American agriculture to viewers in both urban and rural areas.