What If You Could See Like a Cow? Wisconsin Researchers Are Making It Possible With VR Technology

“Cow goggles” are helping farmers experience cattle vision in real time, offering new tools to reduce stress, improve movement, and enhance livestock management.

RIVER FALLS, WISCONSIN (RFD News) — New research out of the University of Wisconsin-River Falls is giving producers a different perspective on livestock handling by showing what it is like to see the world through the eyes of cattle. The project uses an animal eye simulator, or “cow goggles,” to improve how cattle are handled in farm and facility settings.

Program Manager Ashlynn Kirk joined Wednesday’s Market Day Report to explain how the system works and how it can benefit the agriculture industry.

“The person who is experiencing the cow vision essentially has virtual reality goggles that they put on and a helmet that has a camera mounted to the top of it,” Kirk said. “They are seeing in real time through those virtual reality goggles what that camera is seeing on top of their head.”

Kirk says cattle have a much wider field of vision than humans, allowing them to see nearly all the way around them. They also have dichromatic vision, meaning they see fewer colors, and their eyes take longer to adjust to changes in light.

She says understanding those differences can help explain why cattle may hesitate or react in certain environments.

Kirk says the goal of the project is to improve the interaction between animals and handlers. By seeing from the animal’s perspective, producers can make adjustments to facilities and handling practices that reduce stress and improve movement.

Related Stories
Missoula lab combines controlled testing with field data to improve wildfire response
$2 million project tests fogging system to stop the virus in poultry facilities
Tidal Grow’s Align-N system delivers urea nitrogen directly to leaves, improving nutrient efficiency and boosting crop yields for farmers.
Technology returns depend on management, not just adoption.
Elena Chavez with Halter provided insight into the company’s virtual fencing technology, its adoption in the U.S., and the impact of recent funding on ranching operations.
Missouri Farm Bureau President Garrett Hawkins discusses the potential impact of data center growth on farmland, the Landowner Fairness Act, and key priorities for Missouri farmers heading into planting season.

Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


LATEST STORIES BY THIS AUTHOR:

RFD-TV Farm Legal and Tax Expert Roger McEowen explains the basics of Low-Risk Credit in Farming, and how an understanding of the farm credit landscape lets producers tactfully approach debt.
Mike Steenhoek, with the Soy Transportation Commission, shares his outlook on current grain stocks and transportation lines amid bumper crops filling bins across the United States.
Renewable Fuels Association President & CEO Geoff Cooper explains their call for reciprocal duties on Chinese ag imports after China failed to meet past promises on ethanol production.
American soybean and corn leaders, along with Canada’s AgriFood sector, testified before the U.S. Trade Representative’s Office in support of the trade pact between the U.S., Mexico, and Canada.
The FAO Food Price Index for November fell by more than 1 percent in November, marking the third straight month of declines.
Texas livestock producers face a heightened biosecurity threat as New World screwworm detections in northern Mexico coincide with FDA approval of the first topical treatment.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.