Mastering ‘Just in Time’ Fertilizer Applications with Huma

Fred Nichols with Huma joins us to break down “just in time” fertilizer applications, a growing trend in modern nutrient management as input costs continue to pressure farmers.

LAKELAND, Tenn. (RFD NEWS) — Fluctuating fertilizer prices are prompting many farmers to reassess how and when they apply nutrients, with growing interest in “just in time” fertilizer application strategies.

Fred Nichols with Huma joined us on Wednesday’s Market Day Report to explain the practice and how it is influencing farm-level nutrient management decisions.

In his conversation with RFD News, Nichols described “just in time” fertilizer application as a timing-based approach where nutrients are delivered closer to when crops need them most, rather than being applied far in advance. He said interest in the strategy is being driven by volatile input costs and the desire for greater efficiency in fertilizer use.

Nichols also noted that technology is playing an increasing role in supporting these decisions, helping farmers better align applications with crop demand. He added that crop nutrition companies are seeing shifts in buying behavior as producers adjust purchasing and application strategies in response to market conditions.

LEARN MORE: www.huma.us

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Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.