From Big Pharma to Small Farms: How MAHA Could Redefine American Agriculture

Sen. Roger Marshall, a founding member and chairman of the Make America Healthy Again caucus, joined us with his thoughts on the commission’s latest report and the key ag-related issues.

WASHINGTON, (RFD-TV) — The Make America Healthy Again (MAHA) movement is reshaping food policy in ways that bring both risks and opportunities for U.S. agriculture, according to new analysis from AgAmerica Lending.

Originating during Robert F. Kennedy Jr.’s 2023 campaign and formalized with his confirmation as the U.S. Secretary of Health and Human Services (HSS), and the founding of the MAHA Commission in 2025, the movement emphasizes nutrition over pharmaceuticals in addressing chronic disease, with ripple effects reaching farms and agribusiness.

Many in agriculture applaud the latest report from the commission, saying the findings show officials were listening to ag industry concerns over the previous report.

Sen. Roger Marshall (R-KS), a founding member and chairman of the MAHA caucus, joined us on Thursday’s Market Day Report with his thoughts on the Commission’s latest report and standout issues related to the farming sector.

In his interview with RFD-TV’s own Suzanne Alexander, Sen. Marshall discussed his thoughts on health soil, the use of pesticides and their role in the MAHA movement, and insights on Congress’ push to fund the government before the upcoming deadline on Sept. 30. Lastly, Marshall shared tips and insights for farmers headed into harvest with concerns over heavy financial strain and market access.

Tony’s Farm-Level Takeaway: MAHA’s growing impact on food policy will likely challenge conventional practices but open doors for producers aligned with regenerative, organic, or local markets. Farmers should prepare for shifting consumer preferences, regulatory changes, and new federal incentives tied to nutrition and health outcomes.

For producers, MAHA’s influence has already surfaced in consumer demand for food free of seed oils, artificial dyes, and high-fructose corn syrup. Ag groups warn that changes could cut corn prices by as much as 34 cents per bushel if HFCS use declines, with broader risks tied to tighter input regulations on pesticides, fertilizers, or GMOs.

At the same time, opportunities are emerging through “Food is Medicine” initiatives, streamlined organic certification, and new local markets for specialty crops, dairy, and regenerative practices. Expanded subsidies in the “One, Big, Beautiful Bill” may help offset transition costs.

Related Stories
The Virginia Farm Bureau shows us how robotic milking technology has become a lifeline to the Commonwealth’s dairy industry, increasing production efficiency in the face of low milk prices and rising labor costs.
Keeping a close eye on Capitol Hill, farmers and ranchers wait with bated breath as President Trump’s “One Big Beautiful Bill” heads to the Senate. AFBF economist Danny Munch joins us for a closer look.
Over 94 percent of U.S. dairy farms are family-owned, carrying forward a legacy built over generations that supports three million jobs and generates more than $40 billion in wages.
“Milk is the most nutritious drink known to mankind.”
A Southern mac and cheese recipe that cuts like a casserole? Yes, please! The extra cheese is optional, but your family will thank you for it.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Cattle and hog supplies continue to tighten while dairy output expands, creating a split outlook in which red-meat prices soften and milk values come under pressure from larger supplies.
Hunter Biram, an extension economist with the University of Arkansas, is tracking Mississippi River water levels as grain shippers shift their focus to transportation following the wrap-up of fall harvest.
With feed supplies running tight, producers can tap into some creative options, according to University of Pennsylvania Veterinarian and Professor Dr. Joe Bender.
Firm live cow prices and shifting dairy-side culling suggest cull cow values may stay stronger than usual this winter despite weaker cow beef cutout trends.
Shawn Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us on Tuesday’s Market Day Report with the latest news from Canada impacting the ag sector.
Dr. Deb Vnoverbeke, UNL’s Head of Animal Science, joins us with more about the university’s experiential learning programs designed to prepare veterinary students for the future of agriculture.