From Big Pharma to Small Farms: How MAHA Could Redefine American Agriculture

Sen. Roger Marshall, a founding member and chairman of the Make America Healthy Again caucus, joined us with his thoughts on the commission’s latest report and the key ag-related issues.

WASHINGTON, (RFD-TV) — The Make America Healthy Again (MAHA) movement is reshaping food policy in ways that bring both risks and opportunities for U.S. agriculture, according to new analysis from AgAmerica Lending.

Originating during Robert F. Kennedy Jr.’s 2023 campaign and formalized with his confirmation as the U.S. Secretary of Health and Human Services (HSS), and the founding of the MAHA Commission in 2025, the movement emphasizes nutrition over pharmaceuticals in addressing chronic disease, with ripple effects reaching farms and agribusiness.

Many in agriculture applaud the latest report from the commission, saying the findings show officials were listening to ag industry concerns over the previous report.

Sen. Roger Marshall (R-KS), a founding member and chairman of the MAHA caucus, joined us on Thursday’s Market Day Report with his thoughts on the Commission’s latest report and standout issues related to the farming sector.

In his interview with RFD-TV’s own Suzanne Alexander, Sen. Marshall discussed his thoughts on health soil, the use of pesticides and their role in the MAHA movement, and insights on Congress’ push to fund the government before the upcoming deadline on Sept. 30. Lastly, Marshall shared tips and insights for farmers headed into harvest with concerns over heavy financial strain and market access.

Tony’s Farm-Level Takeaway: MAHA’s growing impact on food policy will likely challenge conventional practices but open doors for producers aligned with regenerative, organic, or local markets. Farmers should prepare for shifting consumer preferences, regulatory changes, and new federal incentives tied to nutrition and health outcomes.

For producers, MAHA’s influence has already surfaced in consumer demand for food free of seed oils, artificial dyes, and high-fructose corn syrup. Ag groups warn that changes could cut corn prices by as much as 34 cents per bushel if HFCS use declines, with broader risks tied to tighter input regulations on pesticides, fertilizers, or GMOs.

At the same time, opportunities are emerging through “Food is Medicine” initiatives, streamlined organic certification, and new local markets for specialty crops, dairy, and regenerative practices. Expanded subsidies in the “One, Big, Beautiful Bill” may help offset transition costs.

Related Stories
Feed demand and premiums drive growth for the crop
Purdue economist Dr. Joana Colussi discussed the U.S. and Brazil’s reliance on imported fertilizers and their impact on global food security amid rising input costs.
USDA Secretary Brooke Rollins plans a farm visit in Missouri, hinting at a possible fertilizer relief announcement on RFD-TV earlier this week. USDA also restructures its research infrastructure and launches new food-safety centers.
Rising ethanol stocks and softer gasoline demand bear watching, but stronger blending activity and exports offered some support.
Corn export demand remains supportive, but weak pork and rice sales show uneven global demand trends.
As part of this effort, USDA will establish a new National Food Safety Center (NFSC) in Urbandale, Iowa, which will serve as the primary hub for FSIS administrative, technical, and support operations.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Beef is leading the decline as slaughter drops and supplies tighten.
Paul Neiffer joined us to explain how USDA’s base acre expansion will be calculated, outline key deadlines for farmers, and discuss how the changes tie into farm program decisions and the broader Farm Bill outlook.
Chad Fiechter joins us to discuss Purdue’s precision ag study, challenges in capturing value from technology, and what farmers should consider when investing in and adopting these tools.
Ethanol demand held together last week, but lower production and thinner stocks put more focus on export strength. Production capacity is also strengthening over time and benefiting soybean farmers.
Farm Bureau Economist Dr. Faith Parum discusses USDA’s efforts to expand fertilizer capacity, signals for farm profitability, and AFBF’s Farm Bill expectations.
Expanded export financing could provide greater support for ag sales abroad if buyers and lenders use the additional tools.