MANHATTAN, Kan. (RFD NEWS) — U.S. consumers are buying and valuing meat differently than they did just a few years ago, with stronger retail demand and fewer people avoiding meat altogether, according to the Meat Demand Monitor led by Dr. Glynn Tonsor at Kansas State University.
Survey data covering 2020 through 2025 show the share of Americans identifying as meat consumers rose from just over 83 percent to more than 85 percent, while vegan and vegetarian claims declined, and many self-identified non-meat eaters still reported eating meat the previous day. Beef and pork consumption frequency remained relatively steady nationwide, though the Northeast consistently trailed other regions.
Farm-Level Takeaway: Domestic beef demand remains solid, with the strongest growth occurring through retail channels.
Tony St. James
Retail purchasing strengthened the most. Consumers’ willingness to pay for ground beef increased from about $7.26 per pound in 2020 to $9.18 in 2025, rising faster than general inflation. Grocery stores remained the dominant source for at-home meals, while quick-service and casual restaurants led away-from-home dining, but restaurant demand lagged retail growth.
Taste and freshness remained the top buying factors, with nutrition and health gaining importance, while environmental impact and animal-welfare claims declined in influence.
Texas lawmakers secure funding for sterile fly production as officials work to stop the New World screwworm from spreading into the U.S. cattle herd.
March 03, 2026 12:20 PM
·
China may no longer serve as a consistent anchor market for U.S. cotton exports. Lewis Williamson of HTS Commodities joined us to discuss the factors influencing planting decisions, river conditions, and what producers are considering as they finalize acreage plans for the season.
March 03, 2026 07:00 AM
·
Falling commodity prices and rising costs continue to squeeze farm margins. Kip Jacobs with The Mosaic Company addresses fertilizer market pressures, nutrient use efficiency, and strategies growers can consider to protect their fertilizer investment this season.
March 03, 2026 05:00 AM
·
Weather Swings Shape Early Season Farm Conditions Nationwide
March 02, 2026 02:54 PM
·
Jennifer Tirey of the Illinois Pork Producers Association joined us to discuss efforts to bring pork back into Chicago Public Schools, the nutritional benefits for students, and what the decision could mean for pork producers across the state.
March 02, 2026 02:23 PM
·
Dry conditions may tighten hay supplies before summer growth. John Mays of Central Life Sciences joined us to discuss the risks of extended grain storage, how quality can be affected over time, and what growers can do to protect their grain while waiting for market opportunities.
March 02, 2026 02:21 PM
·
