U.S. Cattlemen Back Renewed Push for Mandatory Country-of-Origin Labels (MCOOL) on Beef

Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.

NASHVILLE, TENN. (RFD-TV) — The U.S. Cattlemen’s Association says the latest Congressional move to restore mandatory country-of-origin labeling (MCOOL) for beef could strengthen trust at the meat case and value on the ranch. Clear origin labels — when paired with enforcement — give independent producers a way to differentiate U.S.-raised cattle and give consumers straightforward information, a priority as price sensitivity and provenance concerns remain high.

Rep. Harriet Hageman (R-WY) has reintroduced the Country-of-Origin Labeling Enforcement Act (H.R. 5818), and Rep. Ryan Zinke (R-MT) has signed on in support. USCA leaders note the bill aligns with nearly two decades of the group’s advocacy for transparent, accurate labels. The organization frames MCOOL as a producer-and-consumer win — restoring visibility to U.S. beef while reinforcing confidence in retail labeling.

If Congress advances an enforceable framework, packers and retailers would need consistent segregation and verification, while producers could gain clearer market signals for cattle born, raised, and harvested domestically. USCA says it will continue working with lawmakers and industry groups to advance the effort on behalf of independent cattle producers and rural communities.

Farm-Level Takeaway: Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.

Related Stories
Freight Softens as Producers Plan 2026 Budgets Nationwide
Western Caucus member Rep. Bruce Westerman (R-AR) details the SPEED Act on Champions of Rural America. The legislation aims to reform NEPA, streamline permitting, and expand domestic energy development.
“I’m not sure where this bridge goes,” trader Brady Huck with Advanced Trading told RFD-TV News earlier this week.
Plan for sharp, short-term volatility after unexpected outages; permanent closures rarely trigger major price spread disruptions.
Ethanol output softened, but underlying supply-and-demand trends indicate stable longer-term use despite short-term volatility in blending and exports.
The specific provision in the CO₂ storage law allowed the North Dakota Industrial Commission (NDIC) to authorize carbon storage projects to proceed even if they lacked unanimous consent from all affected landowners.
American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.
Rising beef supplies and lower cattle prices, weaker hog markets, and softening dairy prices will shape producer margins heading into 2026.
Experts say flooding the zone with more money could have unintented consequences without opening new markets for planted crops and inputs under significant pressure.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Outdated reporting thresholds reduce cash-market visibility and increase the urgency of comprehensive Mandatory Price Reporting reform.
Rural employers are slightly more optimistic, but labor shortages and renewed price pressures continue to limit growth across farm country according to a
Stable U.S. fundamentals continue for major crops, but global adjustments in corn, soybeans, wheat, and cotton may influence early-2026 pricing.
Corn and wheat exports continue to outperform last year, while soybeans show steady but subdued movement compared to 2024.
Tariff relief and new trade agreements may temper food costs by reducing import costs.
Grain farms still have strong balance sheets, but another stretch of low profits will force hard cost cuts, especially on high-rent, highly leveraged operations.