Western Video Market Sale Brings Record Prices

Tight cattle supplies and continued consumer demand for beef helped support one of the industry’s largest summer video auctions.

RENO, Nev. (RFD News) — Western Video Market’s largest summer video auction brought record prices as tight cattle supplies and continued consumer demand for beef kept the market on solid footing.

Company leaders say long-standing relationships with consignors and buyers have helped drive the sale’s success over the past 35 years.

They expect high prices to remain as limited cattle supplies continue.

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Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


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