RENO, Nev. (RFD News) — Western Video Market’s largest summer video auction brought record prices as tight cattle supplies and continued consumer demand for beef kept the market on solid footing.
Company leaders say long-standing relationships with consignors and buyers have helped drive the sale’s success over the past 35 years.
They expect high prices to remain as limited cattle supplies continue.
Related Stories
Superior Livestock auctioneer Kyle Shobe discusses strong cattle markets, Northern Plains drought and the upcoming Big Horn Classic.
Specialty Risk Insurance is using community events and internships to support young people in agriculture.
At the Michigan Livestock Expo, two sisters share how showing livestock has shaped their lives and strengthened their connection to agriculture.
Organizers are adding new field demonstrations and expanded livestock events ahead of the September show.
Superior Livestock Auction expects strong demand at next week’s Video Royale in Nevada, featuring more than 140,000 head of cattle and buyers from across the country.
Exhibitors gain hands-on experience while learning the skills needed to build future cow-calf operations.