Thanksgiving Turkey Prices Soar As Holiday Costs Shift

A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.

LUBBOCK, Texas (RFD-TV)Thanksgiving shoppers will pay sharply more for their centerpiece birds this year, though several side-dish staples could offer some relief. Dr. David Anderson, livestock economist with Texas A&M AgriLife Extension, says wholesale turkey prices have climbed to $1.68 per pound, up 70 percent from 99 cents a year ago.

Production is down by more than eight percent amid higher feed, labor, and energy costs, as well as lingering fallout from avian influenza, which continues to limit supply. With hens taking up to 18 weeks and toms more than 20 to reach market weight, rebuilding inventories has been slow, tightening availability heading into the holidays.

Grocers typically feature promotional pricing on turkeys to draw shoppers, but Anderson notes fewer specials so far this year. While centerpiece birds cost more, other items are trending lower: eggs down 51 percent, milk and butter cheaper on stronger dairy output, and modest declines for many baking goods. Ham and steak prices remain firm, and potatoes and cranberries are slightly higher than last year. Anderson says even with higher prices, turkey still represents good meal value given its yield and leftovers.

Farm-Level Takeaway: A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Tony St. James, RFD-TV Markets Specialist
Related Stories
As domestic production and blending slowed, export demand remained a clear bright spot.
Protein markets are fragmenting. Beef is supply-driven and more structurally expensive, whereas pork and poultry remain price-competitive.
Tight fed supplies shift margin risk to packers, strengthening cattle price leverage but increasing volatility.
Reduced winter placements indicate tighter fed cattle supplies and greater leverage during peak-demand months.
Retail pricing confirms tight cattle supplies and supports continued leverage for producers, reinforcing the need for disciplined risk management.
China continues to buy U.S. soybeans toward its 12 MMT commitment, as analysts cite data gaps, delivery timing questions, and muted market reaction.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Protein-driven dairy growth is boosting beef supply potential, creating an opening to support rural jobs and ground beef availability.
U.S. agriculture entered the week with mixed signals as weather, logistics, and markets shaped early-year decisions. Here is a regional breakdown of domestic crop and livestock production for the week of Monday, Jan. 19, 2026.
While short-term volatility remains a risk, softer ocean freight rates in 2026 could improve export margins.
Trade volatility and shifting export destinations increase marketing risk for producers heading into 2026.
Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
The proposal signals a renewed push to offset tariff-driven losses, stabilize nutrition programs, and broaden eligibility for farm aid, though its path forward will depend on congressional negotiations.