Thanksgiving Turkey Prices Soar As Holiday Costs Shift

A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.

LUBBOCK, Texas (RFD-TV)Thanksgiving shoppers will pay sharply more for their centerpiece birds this year, though several side-dish staples could offer some relief. Dr. David Anderson, livestock economist with Texas A&M AgriLife Extension, says wholesale turkey prices have climbed to $1.68 per pound, up 70 percent from 99 cents a year ago.

Production is down by more than eight percent amid higher feed, labor, and energy costs, as well as lingering fallout from avian influenza, which continues to limit supply. With hens taking up to 18 weeks and toms more than 20 to reach market weight, rebuilding inventories has been slow, tightening availability heading into the holidays.

Grocers typically feature promotional pricing on turkeys to draw shoppers, but Anderson notes fewer specials so far this year. While centerpiece birds cost more, other items are trending lower: eggs down 51 percent, milk and butter cheaper on stronger dairy output, and modest declines for many baking goods. Ham and steak prices remain firm, and potatoes and cranberries are slightly higher than last year. Anderson says even with higher prices, turkey still represents good meal value given its yield and leftovers.

Farm-Level Takeaway: A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Lower tariff rates and new rail-service proposals may improve corn movement efficiency during early-season marketing.
Crop producers face tightening credit and lower incomes, while strong cattle markets continue to stabilize finances in livestock-heavy regions.
Early Cattle-on-Feed estimates point to slightly tighter cattle supplies, reinforcing the need to monitor prices and timing for winter marketing.
Removing the 40% duty sharply lowers U.S. beef import costs on beef, coffee, fertilizer and fruit, and restores Brazil’s competitiveness during a period of tight domestic supply.
Farmland values remain stable, but weakened credit conditions and lower expected farm income signal tighter financial margins heading into 2026.
Bangladesh recently pledged to purchase 700,000 tons of U.S. wheat and has also become a new buyer of American soybeans.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Smaller U.S. production and steady global demand could provide better pricing opportunities in 2026.
Higher yields are cushioning lower acreage, but reduced production could support firmer potato prices into 2026.
Producers across the country balanced winter weather disruptions, shifting export demand, and tightening margins as year-end decisions come into focus.
Reviewing risk management now can help dairy and livestock producers enter 2026 with clearer margins and fewer surprises.
Stronger rail movement and lower fuel prices are easing logistics, even as export pace and river conditions remain uneven.
Small, locally focused wineries are finding resilience through direct sales and regional loyalty rather than scale alone.