Thanksgiving Turkey Prices Soar As Holiday Costs Shift

A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.

LUBBOCK, Texas (RFD-TV)Thanksgiving shoppers will pay sharply more for their centerpiece birds this year, though several side-dish staples could offer some relief. Dr. David Anderson, livestock economist with Texas A&M AgriLife Extension, says wholesale turkey prices have climbed to $1.68 per pound, up 70 percent from 99 cents a year ago.

Production is down by more than eight percent amid higher feed, labor, and energy costs, as well as lingering fallout from avian influenza, which continues to limit supply. With hens taking up to 18 weeks and toms more than 20 to reach market weight, rebuilding inventories has been slow, tightening availability heading into the holidays.

Grocers typically feature promotional pricing on turkeys to draw shoppers, but Anderson notes fewer specials so far this year. While centerpiece birds cost more, other items are trending lower: eggs down 51 percent, milk and butter cheaper on stronger dairy output, and modest declines for many baking goods. Ham and steak prices remain firm, and potatoes and cranberries are slightly higher than last year. Anderson says even with higher prices, turkey still represents good meal value given its yield and leftovers.

Farm-Level Takeaway: A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Support policies that keep U.S. biofuels at the table—marine demand could materially lift corn grind, crush margins, and rural jobs.
China is not one of our top suppliers of cooking oil, according to USDA ERS data, but does export a lot of used cooking oil to the U.S. for biofuel production.
Industry leaders say $11 billion in new investments could turn the tide as dairy producers face shrinking margins and growing uncertainty.
Export Inspections In Bushels Show Mixed Momentum Patterns
Lewis Williamson with HTS Commodities joined RFD-TV’s Market Day Report to share insight into what’s happening on the ground and in the markets.
Cottage cheese sales are on the rise across the U.S., and industry leaders believe interest on social media is contributing to the surge in consumer demand.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Experts say farmers and ethanol producers would benefit from a risk-based ILUC system that protects forests without relying on speculative modeling.
Farmland values remain stable, but weakened credit conditions and lower expected farm income signal tighter financial margins heading into 2026.
Ethanol exports are expanding on strong demand from Canada and Europe, while DDGS shipments remain broad-based and supportive for feed markets.
Mary-Thomas Hart, with the National Cattlemen’s Beef Association, discusses the latest WOTUS developments and their implications for agriculture.
Only properly documented, unexhausted fertilizer applied by prior owners may qualify for Section 180 expensing; broader nutrient-based claims carry significant legal and tax risk.
Urea and phosphate see the biggest price relief from tariff exemptions, but nitrogen markets remain tight, and spring demand will still dictate pricing momentum.