China Protein Demand Growth Offsets Grain Declines

Rising protein demand supports long-term trade in feed and meat.

NASHVILLE, TENN. (RFD NEWS) — China’s shift toward animal protein consumption continues reshaping global feed and meat markets, with rising purchases of meat, eggs, and dairy closely matching declines in cereal grain consumption.

Retired USDA Economist Dr. Fred Gale reports Chinese household survey data show per capita cereal grain purchases fell from 138.9 kilograms in 2013 to 110.6 kilograms in 2024, while purchases of meat, fish, eggs, and dairy rose from 59.8 kilograms to 88.1 kilograms over the same period. The near one-to-one shift reflects broader dietary change as incomes rise and food preferences evolve.

Pork remains dominant in China’s protein mix despite growth in beef and mutton demand and steady egg consumption. Poultry and fish purchases have plateaued in recent years, while urban dairy consumption has declined since 2021, even as rural dairy consumption rises. Rural households have largely closed the gap with urban consumers in pork, poultry, and egg consumption.

Survey data show the shift accelerating in recent years, including a sharp drop in cereal purchases in 2024, while vegetable and fruit consumption also increased alongside protein demand.

Related Stories
Corn and beef exports showed strong momentum, cotton sales surged, and soybean sales held steady, though China remains absent from the U.S. market.
Cheaper freight is helping exports move, especially corn, but weaker soybean demand looms large.
Disease risks remain a key factor to watch heading into fall.
American Farm Bureau Federation (AFBF) economist Danny Munch explains how the Emergency Livestock Relief Program application process differs from other USDA aid programs.
Sen. Roger Marshall, a founding member and chairman of the Make America Healthy Again caucus, joined us with his thoughts on the commission’s latest report and the key ag-related issues.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Tony Adkins with Specialty Risk Insurance addresses current market challenges for farmers and ranchers and offers strategies to help producers navigate risk.
Acreage shifts could impact pricing and marketing plans.
Herd growth and exports supporting dairy outlook.
Strong exports continue to support corn despite larger supplies.
Crush demand is supporting soybeans despite biofuel uncertainty.
Bigger stocks may limit upside in cotton prices.