Thanksgiving Turkey Prices Soar As Holiday Costs Shift

A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.

LUBBOCK, Texas (RFD-TV)Thanksgiving shoppers will pay sharply more for their centerpiece birds this year, though several side-dish staples could offer some relief. Dr. David Anderson, livestock economist with Texas A&M AgriLife Extension, says wholesale turkey prices have climbed to $1.68 per pound, up 70 percent from 99 cents a year ago.

Production is down by more than eight percent amid higher feed, labor, and energy costs, as well as lingering fallout from avian influenza, which continues to limit supply. With hens taking up to 18 weeks and toms more than 20 to reach market weight, rebuilding inventories has been slow, tightening availability heading into the holidays.

Grocers typically feature promotional pricing on turkeys to draw shoppers, but Anderson notes fewer specials so far this year. While centerpiece birds cost more, other items are trending lower: eggs down 51 percent, milk and butter cheaper on stronger dairy output, and modest declines for many baking goods. Ham and steak prices remain firm, and potatoes and cranberries are slightly higher than last year. Anderson says even with higher prices, turkey still represents good meal value given its yield and leftovers.

Farm-Level Takeaway: A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Tony St. James, RFD-TV Markets Specialist
Related Stories
USDA’s February WASDE report, analysts expect minimal price movement as grain stocks remain steady. Traders weigh renewed Chinese soybean purchases, South American weather, acreage shifts, and upcoming USMCA trade talks.
RFD NEWS Correspondent Frank McCaffrey was in Mission, Texas, where state and federal officials addressed growers and producers at a round table event hosted at a citrus grower’s facility. He shows us how welcome news was all around.
Lower freight costs helped sustain export demand amid a challenging pricing environment.
Producers across the country spent the week balancing spring planning with tight margins and uneven moisture outlooks. Input purchasing stayed cautious, while marketing and cash-flow decisions remained front and center for many operations.
Federal assistance has helped, but the most recent row-crop losses remain on producers’ balance sheets.
Strong supplies and rising stocks point to continued price pressure unless demand accelerates.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Winter Weather Shapes Markets and Early Fieldwork Nationwide
Lower oil prices may trim input costs but pressure biofuel demand.
Tight storage could widen basis and limit marketing flexibility.
Cold-driven spikes in gas prices can quickly raise fertilizer and energy costs.
Large carry-in stocks across major crops could limit price recovery in 2026/27 unless demand strengthens or weather-related supply reductions occur.
Stable small business confidence supports rural economies, but lingering cost pressures and uncertainty continue to shape farm-country decision-making.