Thanksgiving Turkey Prices Soar As Holiday Costs Shift

A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.

LUBBOCK, Texas (RFD-TV)Thanksgiving shoppers will pay sharply more for their centerpiece birds this year, though several side-dish staples could offer some relief. Dr. David Anderson, livestock economist with Texas A&M AgriLife Extension, says wholesale turkey prices have climbed to $1.68 per pound, up 70 percent from 99 cents a year ago.

Production is down by more than eight percent amid higher feed, labor, and energy costs, as well as lingering fallout from avian influenza, which continues to limit supply. With hens taking up to 18 weeks and toms more than 20 to reach market weight, rebuilding inventories has been slow, tightening availability heading into the holidays.

Grocers typically feature promotional pricing on turkeys to draw shoppers, but Anderson notes fewer specials so far this year. While centerpiece birds cost more, other items are trending lower: eggs down 51 percent, milk and butter cheaper on stronger dairy output, and modest declines for many baking goods. Ham and steak prices remain firm, and potatoes and cranberries are slightly higher than last year. Anderson says even with higher prices, turkey still represents good meal value given its yield and leftovers.

Farm-Level Takeaway: A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Tony St. James, RFD-TV Markets Specialist
Related Stories
The September WASDE report comes out on Friday at Noon ET. As always, we’ll bring you those numbers right here on Market Day Report along with our expert
Let’s take a look at harvest progress as of early September 2025, across all 50 U.S. States, prepared by Market Day Report anchor and RFD-TV Markets Expert Tony St. James.
Co-Bank Lead Dairy Economist, Corey Geiger, joined us on Friday’s Market Day Report for a further look at the drop in replacement heifers and the trend’s longterm impact on dairy producers and cattle prices.
Betsy Jibben with Ag Market Consulting takes us behind the scenes on report day with AgMarket.net.
Foreign trade partners, such as China and the European Union, are still purchasing U.S. commodities, but are becoming more cautious as the Trump Administration’s tariff deadline approaches in August.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Expect firm demand for dependable HRS and SW, steady movement in HRW, more sorting on SRW, and selective bids on durum until full milling results are released.
Reversion would sharply increase dairy prices and raise crop supports, driving up government costs and consumer prices while unsettling markets—even as crop insurance remains in place.
Treat financial stress as a health risk—know the warning signs, normalize conversations, and connect farm families to local and national support early.
Congress has just over a month of working days left for the year. Plan for uneven USDA service until funding is restored, and closely monitor Farm Bill talks, as avoiding Permanent Law before January 1 is the single biggest risk to markets and milk prices.
Mexico’s tougher, two-step treatment and added checkpoints are catching cases before they can spread—good news for producers near the border.
Harvest Builds As Logistics And Input Costs Shape Fall Decisions