China Protein Demand Growth Offsets Grain Declines

Rising protein demand supports long-term trade in feed and meat.

NASHVILLE, TENN. (RFD NEWS) — China’s shift toward animal protein consumption continues reshaping global feed and meat markets, with rising purchases of meat, eggs, and dairy closely matching declines in cereal grain consumption.

Retired USDA Economist Dr. Fred Gale reports Chinese household survey data show per capita cereal grain purchases fell from 138.9 kilograms in 2013 to 110.6 kilograms in 2024, while purchases of meat, fish, eggs, and dairy rose from 59.8 kilograms to 88.1 kilograms over the same period. The near one-to-one shift reflects broader dietary change as incomes rise and food preferences evolve.

Pork remains dominant in China’s protein mix despite growth in beef and mutton demand and steady egg consumption. Poultry and fish purchases have plateaued in recent years, while urban dairy consumption has declined since 2021, even as rural dairy consumption rises. Rural households have largely closed the gap with urban consumers in pork, poultry, and egg consumption.

Survey data show the shift accelerating in recent years, including a sharp drop in cereal purchases in 2024, while vegetable and fruit consumption also increased alongside protein demand.

Related Stories
Lori Stevermer with the National Pork Producers Council reacts to the USDA’s speedline proposal, the new Farm Bill’s fix for California’s Prop-12, and other policy developments impacting the pork industry.
Fuel costs ease over the long term, but fertilizer energy remains volatile.
Investigations are now ongoing following a massive explosion and fire at the Koch Foods poultry plant in Fairfield, Ohio, which claimed one life and injured at least three other workers at the plant.
Weskan Grain CEO Will Bramblett discusses the antitrust lawsuit filed by grain farmers and agribusinesses, and its potential implications on rail competition and market access.
RealAg Radio host Shaun Haney shares insight into Canada’s trade push in Mexico and what it could signal for agriculture and the USMCA moving forward.
Lawmakers request information from CEO Scott Stump over sponsorship concerns and potential implications for the organization’s nonprofit status.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

The global rice surplus outweighs tighter U.S. supplies, pressuring prices.
A weaker dollar supports export demand and may strengthen crop prices.
Smaller supplies could support cotton prices despite weak demand.
Federal aid helps, but producers will bear most of the losses. Balance sheets may look stable, but margins remain fragile without policy support.
RFD NEWS Markets Specialist Tony St. James reviews the USDA’s Farms and Land in Farms 2025 Summary.
Strong corn exports support prices while soybeans lag yearly pace. However, large carryover stocks limit upside despite solid yields.